I am sure that those of you who own an iPhone and have updated to iOS 9 recently have noticed that Apple have integrated a “switch” to turn off mobile advertising. This new ad blocking feature could have a great number of negative implications for us marketeers.
The following article explains the ins and outs of the ad blocker that Apple has added to its devices. If you are an iPhone user, you might just want to read through this.
Lately it seems that everywhere I look, an article pops up to warn me about a new feature on iOS 9 that is about to change everything we know about mobile marketing. The company’s new ad blocking feature has the industry in panic mode, and all I can think is: Why?