https://www.livain.com/Notes on AI, marketing, riding, rucking and family life. Written from Lachen, Switzerland.enhttps://www.livain.com/blog/just-build-it-something-new-every-week-with-bart/https://www.livain.com/blog/just-build-it-something-new-every-week-with-bart/Tue, 03 Nov 2026 10:00:00 GMTBart and I have started building one site, shop or small project a week, to learn from every build. Today: why we're not going after pet products, and the idea that stuck instead.https://www.livain.com/blog/feed-price-mismatch-audit-the-feed-not-the-api-field/https://www.livain.com/blog/feed-price-mismatch-audit-the-feed-not-the-api-field/Tue, 03 Nov 2026 08:00:00 GMTIf your shop's prices look wrong in Google, check the file Google actually reads before you fix anything. How I spent half a day chasing a price mismatch that only existed in my own report.https://www.livain.com/blog/links-between-sites-you-own-entity-consistency-link-rollout/https://www.livain.com/blog/links-between-sites-you-own-entity-consistency-link-rollout/Mon, 02 Nov 2026 08:00:00 GMTI spent an afternoon putting my own name into the footers of seven properties I own or work on. The links are worth almost nothing. The entity consistency I found while doing it was worth real money — plus the Ghost API edit that silently deleted every link on a page.https://www.livain.com/blog/website-is-a-tool-not-the-offer-positioning-outreach/https://www.livain.com/blog/website-is-a-tool-not-the-offer-positioning-outreach/Thu, 29 Oct 2026 08:00:00 GMTA marketing lead turned me down because my own email had framed me as a web agency. The rewrite tells the gap from the searcher's side and makes the offer being found, being chosen, and being asked.https://www.livain.com/blog/grandmother-test-brand-naming-rule-rdap-domain-availability/https://www.livain.com/blog/grandmother-test-brand-naming-rule-rdap-domain-availability/Wed, 28 Oct 2026 08:00:00 GMTA naming round for a new venture in medical aesthetics produced two reusable things: a phonetic constraint anybody can apply across four languages, and a two-stage availability check that asks the registry instead of DNS.https://www.livain.com/blog/claude-duet-personal-assistant-vs-orchestrator/https://www.livain.com/blog/claude-duet-personal-assistant-vs-orchestrator/Mon, 26 Oct 2026 08:23:49 GMTAnthropic's Claude Duet is the proactive assistant many of us were waiting for. For a solo operator it could be the back office. For a team of five, it raises a harder question: when does a personal assistant become an orchestrator?https://www.livain.com/blog/fix-applied-to-live-page-not-a-fix-lock-rebuilt-pages-against-generator/https://www.livain.com/blog/fix-applied-to-live-page-not-a-fix-lock-rebuilt-pages-against-generator/Mon, 26 Oct 2026 08:00:00 GMTA correction made in June was live-wrong again in October, because the build engine that renders the page was never updated. The fix was a server-side lock that refuses writes to the rebuilt pages.https://www.livain.com/blog/comfort-product-not-medical-device-health-claims-ad-copy/https://www.livain.com/blog/comfort-product-not-medical-device-health-claims-ad-copy/Thu, 22 Oct 2026 07:00:00 GMTHealth claims accumulate in ad accounts one headline at a time, until a piece of furniture is advertised as a treatment. What the EU MDR and the HWG actually say, and how a claim register catches it.https://www.livain.com/blog/iphone-duo-reviews-dear-apple/https://www.livain.com/blog/iphone-duo-reviews-dear-apple/Wed, 21 Oct 2026 20:08:00 GMTThe iPhone Duo reviews agree: stellar hardware, software not ready. Why that happened, and my small request to Apple: an iPad Mini Pro and an Air-thin iPhone Mini Pro.https://www.livain.com/blog/salesforce-not-the-system-companies-run-on/https://www.livain.com/blog/salesforce-not-the-system-companies-run-on/Wed, 21 Oct 2026 11:59:56 GMTSAP runs the back office. Salesforce runs the front of the funnel. In an AI-rebuilt company, that difference decides who gets replaced and who just gets slower.https://www.livain.com/blog/draft-is-ready-not-a-status-agentic-routine-verify-own-claims/https://www.livain.com/blog/draft-is-ready-not-a-status-agentic-routine-verify-own-claims/Wed, 21 Oct 2026 07:00:00 GMTA daily scheduled routine carried its own claim that two replies were drafted. Neither draft existed. Why an agent must verify the assertions it holds in state - and the API trap that nearly confirmed the bug.https://www.livain.com/blog/programmatic-blog-library-ten-non-brand-clicks-consolidation/https://www.livain.com/blog/programmatic-blog-library-ten-non-brand-clicks-consolidation/Tue, 20 Oct 2026 07:00:00 GMTA home and living brand published 97 templated posts per market. Sixteen months later the library had earned ten non-brand clicks. What the consolidation to thirteen pages changed.https://www.livain.com/blog/claude-credentials-without-chaos/https://www.livain.com/blog/claude-credentials-without-chaos/Mon, 19 Oct 2026 11:38:17 GMTClaude needs access to your tools, not to your passwords. Here's how I set it up: Cloudflare Workers in the cloud, with a password vault as the on-computer fallback.https://www.livain.com/blog/claude-code-mods-vs-skills-suggestion-versus-guarantee/https://www.livain.com/blog/claude-code-mods-vs-skills-suggestion-versus-guarantee/Thu, 15 Oct 2026 07:00:00 GMTMods run inside the Claude Code harness and can refuse a tool call outright, where a skill can only advise. The scoping rule that follows, the four I would actually build, and the security posture they demand.https://www.livain.com/blog/ai-shopping-agents-blocked-website-turning-customers-away/https://www.livain.com/blog/ai-shopping-agents-blocked-website-turning-customers-away/Wed, 14 Oct 2026 12:30:00 GMTWebsites increasingly can't tell an AI shopping agent from a bad bot, and even Muse partners like Walmart turned it away by accident. Why that's the new 'no mobile site', what agent-ready means in practice, and the standard on the way.https://www.livain.com/blog/google-ads-automated-promotions-turn-off/https://www.livain.com/blog/google-ads-automated-promotions-turn-off/Wed, 14 Oct 2026 12:30:00 GMTSince 12 October, Google Ads pulls coupons and deals from your website into Search and Performance Max ads, on by default. Who is in scope, why old promo pages are the real risk, the exact opt-out path, and why your website is becoming the ad brief.https://www.livain.com/blog/shop-platform-upgrade-disapproved-google-ads-dont-come-back-by-themselves/https://www.livain.com/blog/shop-platform-upgrade-disapproved-google-ads-dont-come-back-by-themselves/Wed, 14 Oct 2026 07:00:00 GMTA major Shopware version jump left every page returning 200 by the next morning — and sixty ads still disapproved. Ad rejections are stored state, not a symptom, and somebody has to ask for the re-review.https://www.livain.com/blog/file-timestamps-staleness-outside-folder-agentic-housekeeping-routine/https://www.livain.com/blog/file-timestamps-staleness-outside-folder-agentic-housekeeping-routine/Tue, 13 Oct 2026 07:00:00 GMTMy weekly routine rebuilds stale project summaries by comparing file modification times. It ran clean — and missed a summary made wrong by a decision taken in a different folder. Local change detection is not correctness.https://www.livain.com/blog/counted-conversion-made-up-value-flat-add-to-cart-placeholder/https://www.livain.com/blog/counted-conversion-made-up-value-flat-add-to-cart-placeholder/Mon, 12 Oct 2026 07:00:00 GMTA soft add-to-cart event carrying a flat €10 value, set as a primary conversion action, had been training Smart Bidding for weeks. Fake tracking is more dangerous than no tracking — here is the order in which to fix it.https://www.livain.com/blog/talking-head-video-gaze-repetition-mechanically-edit/https://www.livain.com/blog/talking-head-video-gaze-repetition-mechanically-edit/Fri, 09 Oct 2026 07:00:00 GMTTwo notes on a dental-hygiene course reel turned into a repeatable method: eye-region contact sheets to locate every glance off-lens, and per-segment transcription so captions land on the take you actually kept.https://www.livain.com/blog/local-scheduled-jobs-no-model-receipt-printer-device-offline/https://www.livain.com/blog/local-scheduled-jobs-no-model-receipt-printer-device-offline/Thu, 08 Oct 2026 07:00:00 GMTClaude Code built it; nothing in the running loop calls a model. The useful lesson was not the printer - it was that the output device is the flakiest link, and coupling the email to the print cost me both.https://www.livain.com/blog/other-products-measurement-defect-sku-only-revenue-report/https://www.livain.com/blog/other-products-measurement-defect-sku-only-revenue-report/Wed, 07 Oct 2026 07:00:00 GMTA catch-all line on a performance dashboard turned out to contain an entire product launch, because one channel reported revenue by SKU and never by name. How the mapping was recovered, and why a residual bucket should document itself.https://www.livain.com/blog/attribution-join-order-book-erp-web-enquiries/https://www.livain.com/blog/attribution-join-order-book-erp-web-enquiries/Tue, 06 Oct 2026 07:00:00 GMTJoining website enquiries to an ERP's quotations and confirmed orders is an entity-resolution problem, not a VLOOKUP. What the match ladder, the company-level unit of attribution and an eighty-day lag tail do to your read on lead quality.https://www.livain.com/blog/price-governance-ecommerce-promotion-died-silently-four-shops/https://www.livain.com/blog/price-governance-ecommerce-promotion-died-silently-four-shops/Mon, 05 Oct 2026 07:00:00 GMTA home and living brand advertised a fifty-euro saving while checkout charged full price on four markets for a month. The cause was the price guard itself - and the fix was declaring the price once and auditing the whole chain daily.https://www.livain.com/blog/closing-an-account-oauth-resurrection-gdpr-erasure-playbook/https://www.livain.com/blog/closing-an-account-oauth-resurrection-gdpr-erasure-playbook/Fri, 02 Oct 2026 07:00:00 GMTA deleted account reappeared because the sign-in grant behind it had never been revoked \u2014 and it had no password, so I couldn't close it again. The mechanism, the four-step playbook, and the same failure pointing the other way inside your own product.https://www.livain.com/blog/client-kpis-eink-screen-webhook-instead-of-another-dashboard/https://www.livain.com/blog/client-kpis-eink-screen-webhook-instead-of-another-dashboard/Thu, 01 Oct 2026 07:00:00 GMTThe dashboard was fine. Opening it was the problem. Here is why a private, JavaScript-driven page can't go on an e-ink display, why I fed the screen from the pipeline that already existed, and why refresh rate is a claim about your data rather than a setting.https://www.livain.com/blog/expired-promotions-price-mismatch-google-ads-promotion-assets/https://www.livain.com/blog/expired-promotions-price-mismatch-google-ads-promotion-assets/Wed, 30 Sep 2026 07:00:00 GMTFour country shops still displayed a twenty-euro saving three weeks after the sale ended \u2014 while the cart charged full price. In the same week, promotion assets with no end date were still pointing at a removed landing page. A promotion is a set of artefacts, not a date.https://www.livain.com/blog/outside-in-marketing-content-inventory-before-a-fractional-mandate/https://www.livain.com/blog/outside-in-marketing-content-inventory-before-a-fractional-mandate/Tue, 29 Sep 2026 07:00:00 GMTBefore I take over marketing somewhere, I rebuild what the company actually published over the past year from public data alone \u2014 ad repositories, page APIs, the Wayback Machine. The findings are mostly absences, and they beat any briefing.https://www.livain.com/blog/amazon-should-let-muse-in/https://www.livain.com/blog/amazon-should-let-muse-in/Tue, 29 Sep 2026 05:00:00 GMTAmazon is the best-prepared store an AI shopping agent could ask for, and it's blocking them. Why that's a mistake, what Shopify did instead, and what it means if you sell online.https://www.livain.com/blog/microsoft-new-copilot-looks-like-claude/https://www.livain.com/blog/microsoft-new-copilot-looks-like-claude/Mon, 28 Sep 2026 10:41:55 GMTMicrosoft relaunched Copilot with Home, Code and Autopilot. It looks a lot like Claude, but the real story is distribution: Microsoft is already inside the business.