Beyond the Remix: A Multilingual Setup for Lovable That Actually Scales
Remixing your Lovable project into a new language is a great first move. It is a terrible fourth one. Here is what to do instead.
Topic
Online Marketing
Online Marketing is my professional passion—it's been a huge part of my life ever since I started working in digital marketing, back in 2005.
These posts are partially news updates, but mainly opinion pieces on how online marketing can be done best. I share some of the ins and outs of how online marketing has changed the lives of the clients I work with at GANDT Ventures and my views on tools and trends.
If you love to learn more about online marketing, then be sure to tag along.
Why Your Direct Traffic is a Lie (And How to Audit It)
"Direct Traffic" isn’t a win—it’s a data black hole. If you can’t track your offline spend, you’re just gambling. Stop the guesswork with my 8-step audit checklist to turn "Direct" mysteries into measurable ROI. Straight talk for the C-suite.
The "Direct Traffic" Mirage
20 years in marketing and I’m still explaining that "Direct Traffic" isn't a strategy—it’s a tracking failure. If you're doubling down on flyers because your analytics are "dark," you aren't scaling; you’re gambling. Time for some straight talk.
The Kitchen Party Strategy (and why your "Post" button is lying to you)
Stop shouting into the void. On Threads, the "Post" button is for ego, but the "Reply" button is for growth. Real traction doesn't happen on your stage—it happens in the comment sections of viral conversations. Stop building a cathedral; start joining the town square.
Opinion: Amazon’s Fulfillment Expansion – A Blessing or a Trap for DTC Brands?
Amazon’s decision to expand its Multichannel Fulfillment (MCF) service to Shopify, Walmart, and SHEIN orders is a game-changer for DTC brands. But the convenience comes at a cost: rising fees, loss of brand control, and growing dependence on Amazon’s infrastructure.
I Just Don’t Get Google (But I’ll Take the W?)
Ten years ago, I wrote a blog post about Dropbox and editing PDFs. I hadn’t thought about it since. And then, this month, I checked my Search Console… and saw it’s suddenly getting impressions again. No clicks (let’s not get ahead of ourselves), but still — why now?
Here Comes the AI Sponcon: Why Marketers Need to Rethink Influence Now
“AI influencers are here—and they don’t need coffee breaks or contracts. As TikTok rolls out its latest AI-powered ad tools, marketers must rethink how authenticity, scale, and storytelling work together. Here’s what it means for your brand voice.”
Blogging from Your Notes App: My Deep Dive into Quotion
Quotion turns your Apple Notes into a live blog, making publishing as simple as writing a note. In this deep dive, I explore how it works, why it’s worth your time, and what makes it one of the most refreshingly minimal tools I’ve used in years.
Stuck in a Niche: How Social Media Traps Us in Echo Chambers
Social media traps us in echo chambers, showing us only what we already like. It’s hard to escape these niches once we’re in them. How do we discover something new when the algorithm keeps us stuck?
Why I Still Believe in Blogs as a Medium for Self Expression — despite generative AI
When I first started blogging, it was a pure medium of self expression. Very few — apart from a number of savvy affiliate marketers — were using blogs to gain traffic and market share.