Attribution models of today, are not what they were yesterday—a mind shift for many online marketers and companies, alike.
Online Marketing is my professional passion—it's been a huge part of my life ever since I started working in digital marketing, back in 2005. These posts are partially news updates, but mainly opinion pieces on how online marketing can be done best. I share some of the ins and outs of how online marketing has changed the lives of the clients I work with at GANDT Ventures and my views on tools and trends. If you love to learn more about online marketing, then be sure to tag along.
The online marketplace has grown exponentially in the last decade. The online marketplace is changing how traditional retailers are marketing their products online. As online shopping becomes more popular, it can be difficult to create a strong online marketing strategy for retailer. Traditional retail make more than 90% of their
Setting social media strategy can be daunting for any brand. Here are some tips and tricks on how to create social media strategy that works, by not being too corporate or boring. Social Media is the key marketing channel for any brand. It’s where you build your community and
I love to work on my writing skills. It does not really matter what the topic is, I just like to write. Yet, writing isn’t something that comes natural to everyone. In the last couple of months, I learned first-hand that my team have great ideas, but make for
The psychology of colors in logos and other corporate design elements is a science in itself. The brand image is a powerful tool, one that allows a company to put its values and ways of working in the right light. > Just look at the app icons on your phone, which
Direct mail works, if the target group makes sense and is not advertised to, too much. It sort of makes sense, everyone wants to be part of a close(d) community. Furthermore, it is important to create a sense of exclusivity and
> Julian Shapiro Contributor Julian Shapiro is the
> Spark is a great email client, it is fast and reliable, but unfortunately heavily overpriced. Okay, I admit it, I was very tempted to “switch” from using my native iOS mail client to whatever is better. And Spark seems like a great alternative. It ticks many of the boxes I