Generative AI is revolutionizing the way we create and consume content. As AI becomes more sophisticated, we need to rethink our approach to creating content. This means we need to talk to an AI differently.
Here are some reasons why:
- AI is selective: AI sifts through the vast sea of content and cherry-picks what to display to the user. This makes it critical to keep our content fresh, up-to-date, and structured so that AI can understand its relevance.
- AI loves data: Remember, data feeds AI, and the richer the data, the smarter the AI. For this reason, we need to focus on explaining and structuring our data better. Metadata is crucial, and we've got to step up our SEO game.
- Visual vs. Textual: With a focus on video content and imagery, we tend to neglect the importance of structuring our written content. However, for AI to capture the essence of our content accurately, we must pay equal attention to the written form.
A Personal Experiment
Over the years, I have consciously kept my digital footprint to a minimum. But now, with the rise of AI, I've recognized the importance of providing the digital universe with updated and contextual information about myself.
So, I've decided to revive my personal website, www.livain.com, as a way to proactively manage my personal brand. As part of this, I'm going to focus more on building out my About Me section, sharing more about my professional journey, my work, my passions, and my perspectives - all in a structured, AI-friendly format.
Tips for You
Now, what does all this mean for you and what do I think you should do, too?
- Double Down on Content Creation: Despite AI's advances, human content creation is not becoming obsolete. Instead, we need to adapt and learn how to create AI-friendly content.
- Structure Your Content: Whether you're a blogger or a business owner, your content needs to be well-structured and up-to-date. This ensures that AI can accurately understand and present your content.
- Personal Branding is Key: Keeping your personal information updated online isn't just for vanity; it's a necessity in the AI era. Your personal website or blog could become more valuable than your LinkedIn profile, given the possibility of data barriers between major platforms like Microsoft, OpenAI, and Google.
- Learn About Generative AI: As AI evolves, we need to learn more about how it works. Understanding generative AI will help us better communicate with it, ultimately enabling us to shape our content effectively.
As I venture on this personal experiment, I invite you to join me. I'll be documenting my journey right here, sharing what I learn about generative AI, content creation, and personal branding. So, whether you're a fellow content creator, an AI enthusiast, or just someone keen on navigating the digital landscape, stick around. This could be an insightful ride for us all.
If you have any thoughts or experiences of your own to share, feel free to get in touch. I'm always open to a good chat about AI, content, or anything else you fancy. Let's learn and grow together in this exciting AI-driven world!