Remco Livain: up close and personal

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Remco Livain

Remco Livain

E-commerce growth normalizes as a percentage of retail sales — but why

E-commerce growth normalizes as a percentage of retail sales — but why

According to trend research from the US Census Bureau, e-commerce sales as a percentage of total retail volume, has slowed down considerably. Why this is a good thing? Enjoy the read.

Visual traction is the only relevant brand and communication KPI

As a marketer there are so many exciting things that we could be working on every single day. The retailer and brands that I work with, Understand that things have to move forward or else they will become obsolete. One thing I see every day are teams who swamp themselves

Poll: Should consultancies show their prices on the website

Poll: Should consultancies show their prices on the website

One quick poll at the end of the week: do you think consultancies should be transparent with their pricing policies? Or is every single project—and client—so unique and individual that it is impossible to standardize pricing? > Should consultancies show their prices on their websites? — Remco Livain (@rlivain) May

New reality — get back in the flow

New reality — get back in the flow

Today was another day in which I didn’t manage to get back in the flow — work/life = off. Our little girl woke us up nice and late(!) at 6:00am, so I got up and hopped on the train to Zurich. However, I had told myself that I had

Twitter + Elon Musk… IMHO…

Twitter + Elon Musk… IMHO…

Twitter + Elon Musk has been a match made in heaven. Now, the Tesla and SpaceX entrepreneur is set on buying the social media platform „of his dreams“ and make some big changes. Should he be allowed to do so, and is it a good idea — read on…

The difference between managing and leading

The difference between managing and leading

The role of founding team members changes over time, but few recognize that a being a good leader does not necessarily make them a great manager, too. Here is why.

Digital marketing did not get more complex, but channel-focused

Digital marketing did not get more complex, but channel-focused

Attribution models of today, are not what they were yesterday—a mind shift for many online marketers and companies, alike.