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Remco Livain

Remco Livain

📍 Zürich, Switzerland

Meta just opened Ads Manager to Claude — here's the setup that actually works

Meta just shipped an official MCP server that lets Claude, ChatGPT, and Gemini drive your ad accounts through natural language. Here's what it does, how to wire it up in five minutes, and what's quietly waiting to bite you if you do this without knowing the platform.

Beyond the Remix: A Multilingual Setup for Lovable That Actually Scales

Remixing your Lovable project into a new language is a great first move. It is a terrible fourth one. Here is what to do instead.

Beyond the Junk Drawer: Mastering Knowledge with Progressive Disclosure and AI

Stop reading everything. Start disclosing intentionally. Here is why.

Why I'm Bringing My Work Closer to Home

Over two decades of international work, and now I'm turning my attention closer to home. I want to connect with more entrepreneurs and local businesses in the region where I actually live — where my kids grow up and where I go to the bakery every morning.

Utility Over Hype: The Business Case for the $599 Mac

Tech reviewers are calling the $599 MacBook Neo a failure, but they’re missing the point. As a marketer and dad navigating the space between Slack and school runs, I’m looking at why "good enough" is a masterclass in essentialism—and why 99.7% of us are overpaying for power we never use.

The "Vibe Coding" Breakthrough

From "vibe coding" my way to a full executive site in hours to automating a blog that researches itself—the technical "How" is disappearing. Today wasn’t just about a new tool; it’s about the shift from manual builds to pure creative strategy.

Why Your Direct Traffic is a Lie (And How to Audit It)

"Direct Traffic" isn’t a win—it’s a data black hole. If you can’t track your offline spend, you’re just gambling. Stop the guesswork with my 8-step audit checklist to turn "Direct" mysteries into measurable ROI. Straight talk for the C-suite.

The "Direct Traffic" Mirage

20 years in marketing and I’m still explaining that "Direct Traffic" isn't a strategy—it’s a tracking failure. If you're doubling down on flyers because your analytics are "dark," you aren't scaling; you’re gambling. Time for some straight talk.

The "Pro-sumer" Trap And Why Notion Doesn’t Do it For Me Anymore

Notion is a beast, but more features often mean more friction. I spent years "procrastin-working" on pretty tables instead of moving the needle. Now, I choose focus over complexity. If a tool doesn't "just work," it’s a burden.

A long day full of data cleansing ends with fantastic sushi

Today was extremely productive. After hours of data cleansing and on boarding a new CDO on the client project I close the day with a beautiful sushi meal, tired, but satisfied.