Projects
A selection of active and completed mandates and ventures — documented to show scope, responsibility, and outcomes.
This page documents selected projects where I took responsibility as a Fractional Executive, interim leader, board-level sparring partner, or founder.
It includes both client mandates and independent ventures, clearly labeled as such.
Each project links to a detailed write-up covering context, scope, decisions, and learnings.
Active Mandates
Fractional executive and interim roles currently in progress.
Cosyworld (International)
Fractional Marketing & Growth Executive
Home & Living (DTC) · Europe / International · 2025–Ongoing · Active Mandate
International growth and channel expansion for a DTC home brand, with a strong focus on Amazon-first strategy, performance marketing, and scalable cross-market operations.
De Zanet (Switzerland)
Management Consulting Marketing Strategy
Natural Stone, Gardening, Home Improvement, Construction · Switzerland · 2026 · Discovery Engagement
Identification of opportunities to strengthen De Zanet's direct-to-consumer marketing across the Swiss market — mapping channel mix, brand positioning, and a growth roadmap to scale DTC revenue nationwide.
Active Ventures
Independent businesses I build and lead alongside my fractional work. Two separate companies with two different offers: Marketing March is my own local practice, where I personally run or coach the marketing of owner-led Swiss SMBs. Prexova is the larger collective — senior leadership backed by 150+ vetted specialists — which I co-founded and take mandates through.
Marketing March
Owner & Operator
Fractional Marketing for Swiss SMBs · March / Schwyz / Zürichsee · 2026–Ongoing · Active Venture
My own company: senior marketing leadership for owner-led Swiss businesses close to home. I either run your marketing with you on a fractional basis, or coach your team until they can run it themselves. Delivered by me, in German, English or Dutch.
Prexova
Co-Founder & Fractional Executive
Fractional Marketing Leadership & Specialist Collective · Switzerland / Europe · 2026–Ongoing · Active Venture
Senior marketing leadership on demand, backed by a collective of 150+ vetted specialists, at transparent prices without agency overhead. Prexova is bigger than me: I co-founded it, bring my network into it, and take on mandates through Prexova as one of its c-level operators.
Completed Mandates
Selected engagements with a defined scope, clear ownership, and completed mandate.
Faceland Clinics
Fractional Marketing Executive
Beauty & Health · International · 2025–2026 · Completed Mandate
International performance marketing, lead generation, marketing BI during rapid clinic expansion, CMO onboarding.
Fey1926 (Fey Design Boxspring Beds)
Fractional Executive / Part-time CMO
Home & Living (DTC) · Germany / NL / DK · 2024–2026 · Completed Mandate
International market entry for a premium, highly configurable DTC product, aligning product strategy, conversion funnel, and marketing channels to enable profitable growth.
Lookthrough
Fractional Marketing Executive (iCMO)
Real Estate Analytics / ESG SaaS · Switzerland / International · 2025 · Completed Mandate
Fractional marketing leadership for an AI-driven real-estate analytics platform, focusing on positioning, go-to-market structure, and credibility building with enterprise and institutional stakeholders.
Board & Advisory Roles
Governance and advisory roles focused on strategic direction, continuity, and oversight.
Net New Energy
Board Member (on behalf of blue8x)
Energy · Switzerland · Q4 2025 · Completed Mandate
Board-level advisory focused on strategic direction, market positioning, and growth considerations in the renewable energy sector.
Macun One
Board Member (on behalf of blue8x)
Energy / Infrastructure · Switzerland · Q1 2025 · Completed Mandate
Board-level input on marketing operations, go-to-market structure, and scaling considerations for a growth-stage energy infrastructure company.
BTG Group
Board Member
Construction & Real Estate Services · Switzerland · until Q4 2025 · Completed Mandate
Board-level advisory focused on strategic direction, project and portfolio oversight, and scaling considerations across planning, construction, and real-estate–related services.
Frequently Asked Questions
1. Your projects span very different industries—from Healthcare to DTC and SaaS. What is the common thread?The common thread is navigating complexity during transition. Whether I am working with a clinical group like Faceland or a SaaS platform like Lookthrough, my role is to provide strategic clarity and momentum. I specialize in environments where marketing operations need to be stabilized, data infrastructure needs rebuilding, or international growth requires a structured, compliant roadmap.
2. What is the difference between your "Mandates" and your "Ventures"? Mandates are fractional executive roles where I am hired by an organization to take interim responsibility for their marketing and growth—often as a part-time CMO. Ventures are independent businesses I build and lead myself. I currently run two, and they are deliberately separate: Marketing March is my own local practice serving owner-led Swiss SMBs under my own name, while Prexova is a joint venture that productizes fractional marketing leadership with partners and a network of specialists.
3. At what stage of a company’s lifecycle do you typically get involved? I am usually brought in during three specific scenarios: Rapid Growth (where current systems are breaking), International Expansion (launching into new markets like the NL, DK, or CH), or Leadership Gaps (providing continuity while a permanent CMO is being recruited). I excel at moving a project from "stagnant" to "measurable momentum" within the first 90 days.
4. How do you measure the success of a fractional mandate? Success is defined by the "handover state." My goal is to leave an organization stronger than I found it. This is measured by the stability of marketing operations, the accuracy of data and reporting, and the successful transition to an in-house team. For example, in my work with Fey 1926, success meant establishing a profitable market-entry strategy before handing over to a full-time lead.
5. Do you also take on long-term Board or Advisory roles? Yes. Beyond operational mandates, I serve as a board-level sparring partner for companies in sectors like renewable energy and real estate (e.g., Net New Energy). In these roles, I focus less on daily execution and more on governance, strategic market positioning, and ensuring long-term marketing and sales continuity.