Prexova, Fractional Marketing Leadership at Scale
Active venture: a joint venture productizing fractional marketing leadership — senior operators plus a vetted specialist network, at transparent prices without agency overhead.
Active Venture · Co-Founder · Fractional Marketing Leadership & Specialist Collective · Switzerland / Europe · Started 2026 · Ongoing
Prexova gives companies senior marketing leadership on demand, backed by a collective of more than 150 vetted specialists — at transparent prices, without agency overhead.
Prexova is bigger than me. I co-founded it and I help drive the collective forward, and I am one of its c-level operators companies can bring in. But the point of Prexova is the depth behind whoever you work with, not any single person.
That makes it a different proposition from Marketing March, which is my own local practice, delivered by me alone.
Context & venture intent
- Venture: Prexova (prexova.com)
- Service: Fractional marketing and growth leadership, plus specialist execution on demand
- Geography: Switzerland and the DACH region, delivering across Europe
- Structure: A joint venture with a founding partner, and a collective of 150+ independent specialists
- My role: Co-founder, and one of the collective's c-level operators
Who this is for
Mid-sized to large organisations in growth or transition, where marketing has to move now and the two obvious options do not fit.
- Hiring takes months, costs a full salary, and asks you to define a role you cannot yet describe precisely
- An agency gives you a retainer, an account manager, and a layer of people between you and whoever is actually doing the work
Prexova exists for the companies who want the third option: senior operators who take responsibility, priced against what they replace, with nobody in between.
What you actually get
Leadership that takes responsibility
A fractional CMO or growth lead who owns the outcome, not a consultant who writes you a strategy and leaves. Operators, not advisors — that is the whole thesis, and it is what we are judged on.
A collective of 150+ specialists behind them
Once your lead knows what the plan needs, they pull the right people from the collective — performance, lifecycle, content, data, AI build, automation — for exactly as long as that piece of work runs. No agency staffing you with whoever happens to be free. No hiring for a skill you need for three months.
AI capability that actually gets used
Most organisations have bought the tools and not changed the work. Our specialists build the automation, integrate it into how your team already operates, and upskill the people who have to live with it after we leave.
Transparent pricing
You see what each layer costs. Engagements are priced against what they replace — a hire, an agency, a stalled project — not against hours logged. No opaque retainer, no overhead you are quietly paying for.
We do not need to know your stack first
A question we get on nearly every call is whether we fit the systems they already run. We do not need to know your CRM, your cloud, or which AI vendor you have standardised on before we can help.
We start from the result you want, then work out the best setup. We bring our own toolset, and the skills adapt to whatever you already run.
My role in the venture
Three things, and it is worth being precise about which is which.
- Co-founder. I shaped the positioning and the engagement model, and I am responsible for the standard the collective is held to — who gets in and what is expected of them.
- Network. A large part of the collective comes from operators I have worked with over twenty years. Vouching for them is not a formality; it is the product.
- C-level operator. I take on fractional mandates through Prexova myself, at C-level, the same as any other senior lead in the collective.
What I am deliberately not: the bottleneck. Prexova only works if it delivers without me on every engagement.
How it starts
- A free outside-in assessment — what we can see about your market and your setup from the outside, before you have paid us anything
- A working session with your decision-makers — two hours, on the real problem, not a pitch
- A scoped engagement, if and only if there is something worth doing
We give away the first two on purpose. If we cannot say something useful before you pay us, we are not the right people.
Current state (2026)
Prexova is live and selling: positioning locked, the collective built out past 150 specialists, engagement ladder defined, and outbound running against a researched target list.
The honest summary is that the thesis is proven enough to sell and the machine around it is still being built. Every call teaches us something about which part of the proposition lands hardest — and it is not always the part we expected.
Why this project lives here
Prexova is on this page because it is where the work scales past what one fractional executive can carry. A single operator is structurally capped. A collective of senior operators is not — provided the standard holds.
Holding that standard, while the thing grows, is the actual job.