Beyond the Junk Drawer: Mastering Knowledge with Progressive Disclosure and AI
Stop reading everything. Start disclosing intentionally. Here is why.
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Why I'm Bringing My Work Closer to Home
Over two decades of international work, and now I'm turning my attention closer to home. I want to connect with more entrepreneurs and local businesses in the region where I actually live — where my kids grow up and where I go to the bakery every morning.
Utility Over Hype: The Business Case for the $599 Mac
Tech reviewers are calling the $599 MacBook Neo a failure, but they’re missing the point. As a marketer and dad navigating the space between Slack and school runs, I’m looking at why "good enough" is a masterclass in essentialism—and why 99.7% of us are overpaying for power we never use.
The "Vibe Coding" Breakthrough
From "vibe coding" my way to a full executive site in hours to automating a blog that researches itself—the technical "How" is disappearing. Today wasn’t just about a new tool; it’s about the shift from manual builds to pure creative strategy.
Why Your Direct Traffic is a Lie (And How to Audit It)
"Direct Traffic" isn’t a win—it’s a data black hole. If you can’t track your offline spend, you’re just gambling. Stop the guesswork with my 8-step audit checklist to turn "Direct" mysteries into measurable ROI. Straight talk for the C-suite.
The "Direct Traffic" Mirage
20 years in marketing and I’m still explaining that "Direct Traffic" isn't a strategy—it’s a tracking failure. If you're doubling down on flyers because your analytics are "dark," you aren't scaling; you’re gambling. Time for some straight talk.
The "Pro-sumer" Trap And Why Notion Doesn’t Do it For Me Anymore
Notion is a beast, but more features often mean more friction. I spent years "procrastin-working" on pretty tables instead of moving the needle. Now, I choose focus over complexity. If a tool doesn't "just work," it’s a burden.
A long day full of data cleansing ends with fantastic sushi
Today was extremely productive. After hours of data cleansing and on boarding a new CDO on the client project I close the day with a beautiful sushi meal, tired, but satisfied.
The Geometry of the Ruck
Rucking is the ultimate "strength-aerobic" hybrid. For a 95kg athlete, it’s not about the finesse of a 4:30/km run; it’s about structural integrity and grit. It’s a reminder that some problems can’t be outrun—they have to be carried, one methodical step at a time.
The Mid-Day Pivot
I used to chase the sunrise on my runs. Now, I chase the breakfast chaos. I’ve traded my "ideal" morning miles for early afternoon rucks while the kids nap. It’s not about the perfect schedule anymore—it’s about being the anchor when they wake up.