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Amazon

A collection of 4 issues

The Prime Day freeze: why waiting for the peak costs you more than you think

Prime Days are two days. The freeze before them and the slump after them last three weeks. A model of waiting vs. ramping up early, and why Amazon's 30-day reference price scares brands.

Amazon blocked Meta's AI shopper. It's not about security.

Amazon cut Meta's Muse agent off its marketplace, citing security. The real threat is to the browsing, ads and impulse buys the marketplace runs on, and what every online shop should do about agentic commerce now.

Everyone budgets for the VAT. The thing that blocks your listing is the recycling scheme.

Planning an Amazon move into France, Italy and Spain: everyone asks about the VAT, but it's Extended Producer Responsibility — the recycling scheme — that actually gates your listing.

Opinion: Amazon’s Fulfillment Expansion – A Blessing or a Trap for DTC Brands?

Amazon’s decision to expand its Multichannel Fulfillment (MCF) service to Shopify, Walmart, and SHEIN orders is a game-changer for DTC brands. But the convenience comes at a cost: rising fees, loss of brand control, and growing dependence on Amazon’s infrastructure.

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