Fake testimonials are a liability now. I deleted mine and the rating went down.
Invented testimonials are a legal exposure and a conversion problem. I swapped them for real reviews — and lowered an inflated rating to match reality.
Topic
Marketing
A collection of 16 issues
Six search impressions told me exactly what to write next
Six search queries with single-digit impressions told me exactly what to publish next. Most people ignore numbers that small. Here's how to read them.
The Boutique Hotel-ification of Healthcare
When patients walk through your door, they’ve already assumed you’re a great doctor—the real battle is for their comfort. I’m diving into the "Boutique Hotel-ification" of healthcare and why the scent, sound, and soul of your clinic are your most powerful marketing tools.
Between christmas and the new year
These days always feel strange: less structure, fewer calls, more noise in my head than in my calendar.
Wenn die Themen auf dem Tisch zu viele werden – was CMOs tun können, bevor Teams überlastet werden
Schweizer CMOs stehen heute vor Themenbreite, nicht Wissensproblemen. Wie man Prioritäten setzt, bevor das Team unter der Last zusammenbricht.
Why Amazon Sellers Need to Think Like LLMs
Even if most sales happen on Amazon, discovery is shifting to AI-driven search. To stay visible, brands must go beyond keywords and show they understand real customer pain points. That’s how LLMs decide which products — and sellers — to recommend.
Growth Isn’t a Department — It’s a System
If your sales and marketing teams are working hard but the results aren’t compounding, the issue might not be effort. It might be that you’re treating growth like a function, not like a system.
What to Ask Your Head of Sales (That You’re Probably Not Asking)
Sales isn’t just about revenue. It’s about rhythm, visibility, and alignment. And if you're only looking at the top-line number, you're missing the early signs of success—or failure.
Marketing Is Not the Problem. Alignment Is.
Most companies don’t have a marketing problem. They have an alignment problem—and it shows up in finger-pointing, unclear KPIs, and growth plans that sound good but never stick.
Marketing Is Not Dead—You’re Just Doing It Wrong
Marketing has quietly become one of the most misunderstood disciplines in modern business. While everyone talks about content and automation, very few actually do it well. Here’s what that means—and why real marketing still matters more than ever.