Someone has to own the learning. Most networks never staff it.
Parallel experiments only compound if someone verifies the wins, writes them down, and redeploys them, and if the culture lets markets share honestly.
Topic
Fractional Executive
A collection of 42 issues
Give every market one bet a quarter. Watch the network compound.
If every market runs one focused go-to-market bet each quarter and reports back, a distributor network compounds learning faster than any single HQ roadmap.
Your distributors learn from each other. They should be learning with each other.
Distributor networks over-invest in meet-ups and QBRs and under-invest in the one thing that transfers between markets: playbooks. The difference between learning from each other and learning with each other.
Where headquarters ends and the distributor begins
Your distributors keep asking HQ for more support. The real gap is quieter: nobody ever agreed where headquarters' responsibility for growth ends and the distributor's begins. Here's how to draw the line, market by market.
Beyond the Remix: A Multilingual Setup for Lovable That Actually Scales
Remixing your Lovable project into a new language is a great first move. It is a terrible fourth one. Here is what to do instead.
Why I'm Bringing My Work Closer to Home
Over two decades of international work, and now I'm turning my attention closer to home. I want to connect with more entrepreneurs and local businesses in the region where I actually live — where my kids grow up and where I go to the bakery every morning.
The "Vibe Coding" Breakthrough
From "vibe coding" my way to a full executive site in hours to automating a blog that researches itself—the technical "How" is disappearing. Today wasn’t just about a new tool; it’s about the shift from manual builds to pure creative strategy.
Why Your Direct Traffic is a Lie (And How to Audit It)
"Direct Traffic" isn’t a win—it’s a data black hole. If you can’t track your offline spend, you’re just gambling. Stop the guesswork with my 8-step audit checklist to turn "Direct" mysteries into measurable ROI. Straight talk for the C-suite.
The "Maintenance Trap" and the Project-Driven Future
Stop drowning in "internal maintenance." 7/10 employees provide zero new value because they’re stuck in the maintenance trap. Learn why the project-driven model is the future of marketing and business growth.
On the Road Again: Being a Tourist in My Own Backyard
Airport goodbyes, babyccinos, and being a tourist in my own backyard. 🇳🇱 I’m back in Rotterdam this week for work, testing out a hotel that’s basically a world-class gym with rooms attached. Read more on why I’m switching up my stay every time I visit the city.