Beyond the Remix: A Multilingual Setup for Lovable That Actually Scales
Remixing your Lovable project into a new language is a great first move. It is a terrible fourth one. Here is what to do instead.
Topic
Fractional Executive
A collection of 38 issues
Why I'm Bringing My Work Closer to Home
Over two decades of international work, and now I'm turning my attention closer to home. I want to connect with more entrepreneurs and local businesses in the region where I actually live — where my kids grow up and where I go to the bakery every morning.
The "Vibe Coding" Breakthrough
From "vibe coding" my way to a full executive site in hours to automating a blog that researches itself—the technical "How" is disappearing. Today wasn’t just about a new tool; it’s about the shift from manual builds to pure creative strategy.
Why Your Direct Traffic is a Lie (And How to Audit It)
"Direct Traffic" isn’t a win—it’s a data black hole. If you can’t track your offline spend, you’re just gambling. Stop the guesswork with my 8-step audit checklist to turn "Direct" mysteries into measurable ROI. Straight talk for the C-suite.
The "Maintenance Trap" and the Project-Driven Future
Stop drowning in "internal maintenance." 7/10 employees provide zero new value because they’re stuck in the maintenance trap. Learn why the project-driven model is the future of marketing and business growth.
On the Road Again: Being a Tourist in My Own Backyard
Airport goodbyes, babyccinos, and being a tourist in my own backyard. 🇳🇱 I’m back in Rotterdam this week for work, testing out a hotel that’s basically a world-class gym with rooms attached. Read more on why I’m switching up my stay every time I visit the city.
The High of the Stage
From dental clinics to global beauty brands, the question is always the same: What do people actually need right now? Hint: It’s not more theory. My message is clear—stay close to the market, stay close to the customer, and focus on the practical over the trendy. Here's why.
Notes on writing and what it’s like to work as an interim manager
Notes about my passion for writing, journaling and the last business trip of the year to the Netherlands
Wenn die Themen auf dem Tisch zu viele werden – was CMOs tun können, bevor Teams überlastet werden
Schweizer CMOs stehen heute vor Themenbreite, nicht Wissensproblemen. Wie man Prioritäten setzt, bevor das Team unter der Last zusammenbricht.
Why Travel Matters (a lot) in Fractional Executive Work
Being close to a team doesn't mean being there all the time — why deliberate travel still beats remote-only for senior fractional leadership.