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Fractional Executive

A collection of 45 issues

I replaced a monthly client report with a 90-day review — and found two broken comparisons in my own numbers

A monthly reporting frame made me argue the wrong case. Reframing to the first ninety days forced me to re-derive everything, and surfaced unequal comparison windows and a baseline measured with a different ruler than the target.

The button was there. On a phone it was zero pixels wide.

A first-impression audit of my own lead-gen site found the primary call to action computing to zero by zero pixels on mobile — present, visible, and unclickable — plus no proof at all above the fold.

I wrote about my own website. The reader wanted to know what I do.

My first draft described the machinery behind two ventures instead of the work. The fix is a sequence: who it is for, what you get, how it starts — and only then my role.

Someone has to own the learning. Most networks never staff it.

Parallel experiments only compound if someone verifies the wins, writes them down, and redeploys them, and if the culture lets markets share honestly.

Give every market one bet a quarter. Watch the network compound.

If every market runs one focused go-to-market bet each quarter and reports back, a distributor network compounds learning faster than any single HQ roadmap.

Your distributors learn from each other. They should be learning with each other.

Distributor networks over-invest in meet-ups and QBRs and under-invest in the one thing that transfers between markets: playbooks. The difference between learning from each other and learning with each other.

Where headquarters ends and the distributor begins

Your distributors keep asking HQ for more support. The real gap is quieter: nobody ever agreed where headquarters' responsibility for growth ends and the distributor's begins. Here's how to draw the line, market by market.

Beyond the Remix: A Multilingual Setup for Lovable That Actually Scales

Remixing your Lovable project into a new language is a great first move. It is a terrible fourth one. Here is what to do instead.

Why I'm Bringing My Work Closer to Home

Over two decades of international work, and now I'm turning my attention closer to home. I want to connect with more entrepreneurs and local businesses in the region where I actually live — where my kids grow up and where I go to the bakery every morning.

The "Vibe Coding" Breakthrough

From "vibe coding" my way to a full executive site in hours to automating a blog that researches itself—the technical "How" is disappearing. Today wasn’t just about a new tool; it’s about the shift from manual builds to pure creative strategy.

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