My domain was 20 years old. It still wasn't enough.
I planned to turn a 20-year-old domain into a programmatic SEO hub. The backlink audit killed it, and that was the right call. Domain age isn't equity.
Topic
SEO
A collection of 6 issues
Why your affiliate applications keep getting rejected
My affiliate applications kept bouncing with the same reason attached. The rejections were logical — I'd made one structural mistake. Here's the fix.
Six search impressions told me exactly what to write next
Six search queries with single-digit impressions told me exactly what to publish next. Most people ignore numbers that small. Here's how to read them.
What to do with a 20-year-old domain that's been sitting empty
I own a 20-year-old domain that's done nothing for two decades. Here's how I decided what to build on it — and the cheap test that has to pass before anything gets built.
Lovable Just Fixed Its Biggest SEO Problem
A few weeks ago I wrote that Lovable sites had an SEO ceiling — the SPA problem that meant Google could barely see them. With the new pre-rendering and SEMrush integration, that ceiling just got lifted.
When speed beats perfection
In many cases, getting content live fast beats getting it perfect — especially when you’re trying to understand what actually resonates.