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SEO

A collection of 7 issues

Your SEO plugin is shipping broken schema. I fixed what mine emitted.

WordPress plugins inject structured data whether you've checked it or not — empty properties, wrong page types, malformed regions. The afternoon I spent fixing what mine shipped to Google.

My domain was 20 years old. It still wasn't enough.

I planned to turn a 20-year-old domain into a programmatic SEO hub. The backlink audit killed it, and that was the right call. Domain age isn't equity.

Why your affiliate applications keep getting rejected

My affiliate applications kept bouncing with the same reason attached. The rejections were logical — I'd made one structural mistake. Here's the fix.

Six search impressions told me exactly what to write next

Six search queries with single-digit impressions told me exactly what to publish next. Most people ignore numbers that small. Here's how to read them.

What to do with a 20-year-old domain that's been sitting empty

I own a 20-year-old domain that's done nothing for two decades. Here's how I decided what to build on it — and the cheap test that has to pass before anything gets built.

Lovable Just Fixed Its Biggest SEO Problem

A few weeks ago I wrote that Lovable sites had an SEO ceiling — the SPA problem that meant Google could barely see them. With the new pre-rendering and SEMrush integration, that ceiling just got lifted.

When speed beats perfection

In many cases, getting content live fast beats getting it perfect — especially when you’re trying to understand what actually resonates.

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