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SEO

A collection of 12 issues

Cloudflare now lets you block AI training on your website — without disappearing from AI answers

Cloudflare's new AI Crawl Control splits one blunt setting into three switches: search, AI training, and AI agents. What the Sept 15 update changes for anyone publishing content.

How to read a competitor's channel mix from the outside: the low-cost stack I use before trusting an internal narrative

Someone will tell you a competitor is outspending you. Ask how they know. Most of what a competitor does in advertising is now public by law. Here is the low cost stack, the spend triangulation and the error bars that make an outside-in read defensible.

I shipped a magazine section in a day. The work was deciding what not to index.

Generation is cheap now, so the scarce input is refusal. What I noindexed, what I labelled, and what I took back out of an AI-assisted editorial launch.

I scheduled a weekly check that could never run.

An automated SEO check that needed a browser on my laptop, scheduled in the cloud. Designing a measurement window that can honestly report nothing was the real work.

I planned a two-week content sprint. Ten minutes of querying killed it.

I was sure the site needed more pages. Ten minutes of querying the live system showed the pages were already there — and the real constraint was one level further back.

Your SEO plugin is shipping broken schema. I fixed what mine emitted.

WordPress plugins inject structured data whether you've checked it or not — empty properties, wrong page types, malformed regions. The afternoon I spent fixing what mine shipped to Google.

My domain was 20 years old. It still wasn't enough.

I planned to turn a 20-year-old domain into a programmatic SEO hub. The backlink audit killed it, and that was the right call. Domain age isn't equity.

Why your affiliate applications keep getting rejected

My affiliate applications kept bouncing with the same reason attached. The rejections were logical — I'd made one structural mistake. Here's the fix.

Six search impressions told me exactly what to write next

Six search queries with single-digit impressions told me exactly what to publish next. Most people ignore numbers that small. Here's how to read them.

What to do with a 20-year-old domain that's been sitting empty

I own a 20-year-old domain that's done nothing for two decades. Here's how I decided what to build on it — and the cheap test that has to pass before anything gets built.

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