Remco Livain
Lead essay AI & Marketing
The forward-deployed marketer
Forward deployed engineers build AI solutions with clients. Here's what that role looks like for marketing and sales in small and mid-sized companies.
Read now · 3 min →Lachen, Switzerland · Writing since 2015
I'm Remco. I write about what I'm learning, at work and away from it. Long essays when something deserves one, short notes when it doesn't.
Forward deployed engineers build AI solutions with clients. Here's what that role looks like for marketing and sales in small and mid-sized companies.
Read now · 3 min →Bart and I have started building one site, shop or small project a week, to learn from every build.
Read more →If your shop's prices look wrong in Google, check the file Google actually reads before you fix anything.
Read more →I spent an afternoon putting my own name into the footers of seven properties I own or work on.
Read more →What's going on, in a sentence or two.
Web Summit in Lisbon is coming up next week, 9 to 12 November. I can't be there myself, but Natalia Nazarova will be: she runs Jagoona, the partner network behind a lot of our international marketing, AI tooling and lead generation work. Want to meet her in Lisbon? Send me a message on WhatsApp or by email and I'll introduce you.
Bart and I are going to build something new every week. First lesson: dog food has slim margins, and mobility products shouldn't make you feel old.
Read the post Just build it: something new every week with BartSpent a day at school with my daughter today. A first for me, and just fantastic to spend that time together. She's growing up so fast.
A naming round for a new venture in medical aesthetics produced two reusable things: a phonetic constraint anybody can apply across four languages, and a two-stage availability check that asks the registry instead of DNS.
Read now · 5 min →Anthropic's Claude Duet is the proactive assistant many of us were waiting for.
Read more →A correction made in June was live-wrong again in October, because the build engine that renders the page was never updated.
Read more →Health claims accumulate in ad accounts one headline at a time, until a piece of furniture is advertised as a treatment.
Read more →The iPhone Duo reviews agree: stellar hardware, software not ready.
Read more →SAP runs the back office.
Read more →A daily scheduled routine carried its own claim that two replies were drafted.
Read more → Four country shops still displayed a twenty-euro saving three weeks after the sale ended \u2014 while the cart charged full price. In the same week, promotion assets with no end date were still pointing at a removed landing page. A promotion is a set of artefacts, not a date.
Read now · 5 min →Amazon is the best-prepared store an AI shopping agent could ask for, and it's blocking them.
Read more →Microsoft relaunched Copilot with Home, Code and Autopilot.
Read more →I watched Joanna Stern's Zuckerberg interview on camera.
Read more →The migration plan listed nineteen files carrying the old domain.
Read more →Prime Days are two days.
Read more →Meta put its Muse AI assistant on a keychain.
Read more →Every essay and note since 2015 — 277 pieces, by month or by topic.
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