Lachen, Switzerland · Writing since 2015
I'm Remco. I write about what I'm learning, at work and away from it. Long essays when something deserves one, short notes when it doesn't.
More and more searches end without a click because Google answers right on the results page. What that means for your page titles and descriptions, from four pages that ranked well and got almost no visitors.
Read now · 5 min →A small tool that checks my fourteen sites every night and gives me a short weekly to-do list, plus one rule that stops me from ticking things off without actually fixing them.
Read more →Forward deployed engineers build AI solutions with clients.
Read more →Bart and I have started building one site, shop or small project a week, to learn from every build.
Read more →If your shop's prices look wrong in Google, check the file Google actually reads before you fix anything.
Read more →I spent an afternoon putting my own name into the footers of seven properties I own or work on.
Read more →What's going on, in a sentence or two.
I really don't like it when an account manager sends me an automated reply: "Dear client, thank you for your email. I'll get back to you as soon as possible." As a customer, that just makes me feel like a number.
Are FDMs (forward deployed marketers) a thing yet? Not every project needs an engineer in this age of AI. Most teams and companies already benefit greatly from working with someone who understands their business and builds small tools that make them more efficient and effective.
Read the post The forward-deployed marketer"The amateur believes he must first overcome fear; then he can do his work. The professional knows that fear can never be overcome." — Steven Pressfield, *Turning Pro*
A naming round for a new venture in medical aesthetics produced two reusable things: a phonetic constraint anybody can apply across four languages, and a two-stage availability check that asks the registry instead of DNS.
Read now · 5 min →Anthropic's Claude Duet is the proactive assistant many of us were waiting for.
Read more →A correction made in June was live-wrong again in October, because the build engine that renders the page was never updated.
Read more →Health claims accumulate in ad accounts one headline at a time, until a piece of furniture is advertised as a treatment.
Read more →The iPhone Duo reviews agree: stellar hardware, software not ready.
Read more →SAP runs the back office.
Read more →A daily scheduled routine carried its own claim that two replies were drafted.
Read more → Four country shops still displayed a twenty-euro saving three weeks after the sale ended \u2014 while the cart charged full price. In the same week, promotion assets with no end date were still pointing at a removed landing page. A promotion is a set of artefacts, not a date.
Read now · 5 min →Amazon is the best-prepared store an AI shopping agent could ask for, and it's blocking them.
Read more →Microsoft relaunched Copilot with Home, Code and Autopilot.
Read more →I watched Joanna Stern's Zuckerberg interview on camera.
Read more →The migration plan listed nineteen files carrying the old domain.
Read more →Prime Days are two days.
Read more →Meta put its Muse AI assistant on a keychain.
Read more →Every essay and note since 2015 — 279 pieces, by month or by topic.
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Remco Livain