I build, fix, and scale marketing and sales.
Fractional Marketing & Sales Executive for founders, CEOs and boards — brought in at moments of transition: international expansion, leadership gaps, stalled growth, rising complexity.
20+ years · DTC, clinics & manufacturers · board and interim roles · Switzerland & international · German, English or Dutch
Three ways to work with me
Same operator, three different setups. Pick the one that matches your situation.
Directly with me
Fractional or interim marketing & sales leadership
For founders, CEOs and boards at a moment of transition — expansion, a leadership gap, stalled growth. I take responsibility, and hand back a team that can run it.
How I work →Close to home
Marketing March — my local practice for Swiss SMBs
For owner-led companies around the March, Schwyz and Zürichsee. I run your marketing with you, or coach your team to run it themselves.
marketing-march.ch →You need a team
Prexova — senior leadership plus 150+ specialists
When one operator is not enough. A collective I co-founded: a c-level lead backed by vetted specialists, at transparent prices without agency overhead.
prexova.com →Why the work is documented in public
Fractional leadership only works when there is trust, and trust comes from seeing the actual work — not a case study written after the fact.
So this site is a working archive rather than a portfolio: real projects, the decisions inside them, and what I would do differently. What worked, what didn't, and why. Some client details are anonymised where required. The thinking never is.
Everything here is written by me, based on real mandates — not abstract theory.
What you'll find here
Here, I share:
- Active and completed projects — including scope, context, and outcomes
- How I work as a Fractional Executive — frameworks, playbooks, and trade-offs
- Industry deep dives based on hands-on experience (DTC, clinics, international expansion)
- Lessons learned from scaling, fixing, and sometimes undoing things
How this site fits into the rest of my life
I’ve intentionally stepped away from using social platforms as my primary communication channel.
- This site is my main place for long-form thinking and documentation
- A small newsletter is how I share updates when something is worth sharing
- Threads & Instagram remain personal — for daily thoughts, interests, and life outside work
If you’re here, you’re already in the right place.



Remco Livain
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Remco