Remco Livain

Lachen, Switzerland · Writing since 2015

Notes on AI, marketing, riding, rucking and family life.

I'm Remco. I write about what I'm learning, at work and away from it: AI and marketing from real client work, and the rest of the week. Long essays when something deserves one, short notes when it doesn't. About one a week.

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Pen portrait of Remco Livain

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For marketers & builders

Field notes from running real marketing work with Claude and other AI tools: the setup, what worked, what broke.

  1. Claude Cowork keeps hanging? Here's the fix that runs every session.
  2. Ultracode isn't a bigger thinking dial. It's Claude deciding how to split the work.
  3. Credentials Without Chaos: How to Use Claude Safely With Sensitive Data
  4. My scheduled Claude Code routine failed three weeks running: what agentic workflows need that a written lesson doesn't give them
  5. I pointed the Meta MCP at a real ad account. Here's what it found in ten minutes.
More field notes →

For business owners

Search, ads, analytics and AI in plain language, and what they mean for a company your size.

  1. Agencies deliver campaigns. Consultants deliver slides. Nobody owns the enquiry.
  2. AI shopping agents are getting blocked. Your website might be turning customers away.
  3. Cloudflare now lets you block AI training on your website — without disappearing from AI answers
  4. Fake testimonials are a liability now. I deleted mine and the rating went down.
  5. Your analytics dashboard is lying to you by leaving things out
All AI & Marketing →

November 2026

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Notes

What's going on, in a sentence or two.

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Things I use

Using Claude to fill out forms for you feels like a superpower. The other night I remembered I still had to fill out a form for my kids' track and field training. Claude took care of it for me. Love it.

AI & Marketing

I really don't like it when an account manager sends me an automated reply: "Dear client, thank you for your email. I'll get back to you as soon as possible." As a customer, that just makes me feel like a number.

October 2026

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September 2026

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Most read

  1. 01 Claude Cowork keeps hanging? Here's the fix that runs every session.
  2. 02 Claude just merged Chat and Cowork — the decision that disappeared, and the caveat that didn't
  3. 03 Ultracode isn't a bigger thinking dial. It's Claude deciding how to split the work.
  4. 04 Microsoft's new Copilot looks just like Claude. That's not the part that matters.
  5. 05 Why smart cyclists train with watts

The archive

Every essay and note since 2015 — 279 pieces, by month or by topic.

AI & MarketingRide & RuckFamily & lifeThings I use
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Latest videos

Short takes on AI and marketing news, on YouTube.

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Claude Duet: Personal Assistant or Team Orchestrator? (First Take)22 Oct 2026AI Shopping Agents Are Getting Blocked: Is Your Website Turning Customers Away?12 Oct 2026Google Ads Automated Promotions: How to Turn It Off (On by Default)12 Oct 2026Amazon Blocking Meta's Muse Is a Big Mistake29 Sept 2026

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I publish about once a week: AI and marketing from real work, plus riding, rucking and family life. Pick where you want the next one.

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