Marketing News

Digital Marketing is my life and so much happens on the big online marketing tech stage. Some news topics are worth sharing and these have caught my attention in particular. If you work in digital marketing, you will have certainly seen these topics on various (news) sites. In these posts I look at the implications of the daily marketing news, though. I share my honest, personal and professional opinion and explain why this news keeps me up at night.

Luxury brands must learn understand their product life cycles

When brands launch a new product, they pour all of their hopes and dreams into the opening event. The start is the most crucial, as it determines the hype-size. Yet, with so many strong luxury brands out there, how do luxury brands manage to keep the attention on themselves, when

Dropbox & Adobe make it easier to edit PDFs

There is one file format that I have never really truly understood… PDFs. The main “issue” that I have with them is that it is nearly impossible to edit these files nicely and quickly. Yet I use PDFs on a more than regular basis – especially for contracts and IOs. Now