Bart and I are going to build something new every week. First lesson: dog food has slim margins, and mobility products shouldn't make you feel old.
Read the post Just build it: something new every week with BartAbout
I live in Lachen, on Lake Zurich, with my wife and our two kids. I've spent more than twenty years in marketing and sales, and this is where I write about what I'm learning, at work and away from it.
Long essays when something deserves one. Short notes when it doesn't. German and Dutch are my first languages; I write here in English.
Updated 3 November 2026
Bart and I are going to build something new every week. First lesson: dog food has slim margins, and mobility products shouldn't make you feel old.
Read the post Just build it: something new every week with BartSpent a day at school with my daughter today. A first for me, and just fantastic to spend that time together. She's growing up so fast.
A year with an au pair — what it made possible for our family, and a thank-you at the end of a chapter we'd choose again without hesitating.
Read the post Our au pair flew home last night. The house is quieter this morning.Sometimes people read something here and want to work together. That's welcome. Right now my work has two sides:
The easiest way is to write to me directly. If you'd rather see the full CV and how I work first, that's on Marketing March.