The Future of Marketing in the Age of AI — what happens when all traffic evaporates

The future of marketing? It's all about AI, structured data, short-form videos, and new ad formats. Plus, as Google and Amazon reshape the retail market, D2C marketers should brace for change. Keep learning, exploring, and sharing!

The Future of Marketing in the Age of AI — what happens when all traffic evaporates
Photo by Campaign Creators / Unsplash

Embracing the AI Wave

Hey there, curious minds! A question that's been doing rounds in my conversations is about the future of marketing. Here's my take: We are in the age of artificial intelligence and generative AI. The challenge, and opportunity, isn't just about harnessing AI but understanding how to feed it with structured data to engage our audience effectively. It's like training a pet; you have to guide it with the right commands, and over time, it begins to understand you.

The Rising Importance of Short-Form Videos

Short-form videos, the likes of which you see on TikTok, Instagram Reels, or YouTube Shorts, are not just passing trends. These snippets of content will become even more critical in our content creation strategies. They're digestible, engaging, and most importantly, shareable. If a picture is worth a thousand words, then a video is worth a million!

Revolutionary Ad Formats

While we are on the topic of the future, let's take a moment to acknowledge that we are probably in for some surprises. We might see ad formats that are unimaginable right now. Change is the only constant in technology and marketing, and we need to be prepared to adapt and innovate.

The Rising Integration of Shopping Platforms

Google and Amazon have been playing tag in the retail market, with each integrating shopping platforms into their search engines. This shift could significantly move the direct-to-consumer retail market, potentially posing a threat to Amazon, especially when you consider that Google is one of Amazon's main revenue sources.

As direct-to-consumer marketers, we need to anticipate and prepare for these changes. The future is exciting and full of possibilities. But we have to ask ourselves – are we ready to seize them? Let me know your thoughts on this!

Remember, the future belongs to those who learn more skills and combine them in creative ways. So, keep learning, keep exploring, and most importantly, keep sharing. Because the more you share, the more you learn.