About

I work with leadership teams during moments of growth, transition, and complexity

I’m Remco Livain, a Fractional Marketing & Sales Executive working primarily with direct-to-consumer and growth-stage companies.

I join organizations when:

• growth has stalled or become chaotic
• international expansion creates complexity faster than structure
• leadership teams need temporary senior ownership
• or a transition is coming and continuity matters

My role is not advisory by default.

I step in with clear responsibility, for a defined scope, for a limited period of time.

What I do (in practice)

As a Fractional Executive, I operate as part of the leadership team.

Depending on the mandate, this includes:

• owning marketing and/or revenue topics at C-level
• aligning strategy, execution, and measurement
• working hands-on with teams, agencies, and partners
• creating clarity around priorities, trade-offs, and decision-making

Some engagements are clearly scoped from day one.

Others emerge during transitions — for example when a new CMO, CRO, or CEO is about to step in.

In all cases, the objective is the same:

leave the organization stronger, clearer, and less dependent on me than before.

How I work

My way of working is shaped by a few core principles:

• Context before tactics Growth problems are rarely channel problems.
• Clarity beats speed Especially when teams are already moving fast.
• Metrics are tools, not goals The right numbers support decisions. The wrong ones create noise.
• Temporary by design Fractional leadership only works if it has an exit in mind.

I’m comfortable operating between strategy and execution — and translating one into the other.

Background (short, on purpose)

I grew up in the Netherlands and have been based in Switzerland since 2015.

Before working fractionally, I:

• built and led digital growth teams
• founded and scaled companies
• worked inside fast-growing, international organizations

Those experiences shape how I think — but this site focuses on current work, not career history.

Selected projects, mandates, and board roles are documented in detail elsewhere on this site.

Why this site exists

Livain.com is my primary place of communication.

I use it to:

• document real projects and mandates
• explain how fractional leadership works in practice
• share lessons learned from the field

I’ve intentionally stepped away from using social platforms as my main channel.

If something is worth explaining properly, it lives here.

Next steps

If you’re exploring whether working together makes sense, the best place to start is the Projects section.

That will give you a concrete view of:

• what I work on
• how I operate
• and where I add the most value

From there, you can decide whether a conversation is useful.

Remco Livain