Why Travel Matters (a lot) in Fractional Executive Work
Being close to a team doesn't mean being there all the time — why deliberate travel still beats remote-only for senior fractional leadership.
Remco Livain
Some Days as a Fractional Executive Feel Overwhelming And That’s Exactly When the Real Work Starts
An honest field note from a heavy week — why the overwhelm in fractional work is usually the signal, not the problem, and how to use it.
Opinion: Amazon’s Fulfillment Expansion – A Blessing or a Trap for DTC Brands?
Amazon’s decision to expand its Multichannel Fulfillment (MCF) service to Shopify, Walmart, and SHEIN orders is a game-changer for DTC brands. But the convenience comes at a cost: rising fees, loss of brand control, and growing dependence on Amazon’s infrastructure.
Faceland — Fractional Marketing Leadership & System Stabilisation
How a fractional marketing executive engagement stabilised operations at Faceland through international growth and a leadership transition.
Fey Design, International Market Entry (NL & DK)
Fractional executive mandate leading Fey1926's international DTC market entry, focused on product–marketing alignment and conversion-first growth.
Why Amazon Sellers Need to Think Like LLMs
Even if most sales happen on Amazon, discovery is shifting to AI-driven search. To stay visible, brands must go beyond keywords and show they understand real customer pain points. That’s how LLMs decide which products — and sellers — to recommend.
Why Pain Points, Not Keywords, Will Decide Your SEO Future
To be found, brands must create content that speaks to real pain points. Show you understand doubts, fears, and context — that’s how LLMs surface your brand when customers seek real solutions. This is our new AI-driven SEO reality.
Lookthrough — Interim Marketing Leadership & Funnel Development
Interim CMO mandate focused on stabilising marketing leadership, aligning marketing and sales, and advancing foundational funnel and brand initiatives.
Amazon Haul: A New Reality Check for DTC Brands
Amazon Haul resets consumer expectations on price. For DTC brands, it’s both a threat and an opportunity: compete on value, not discounts. Use Haul as a funnel, a test lab, and a contrast to highlight your quality and story.
Fractional Leadership: Why It’s So Powerful & Why More Companies Should Embrace It
Fractional leadership delivers executive-level impact without the full-time cost. Why startups and scale-ups are choosing it — and how to make it stick.