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Remco Livain

Remco Livain

Why Pain Points, Not Keywords, Will Decide Your SEO Future

Why Pain Points, Not Keywords, Will Decide Your SEO Future

To be found, brands must create content that speaks to real pain points. Show you understand doubts, fears, and context — that’s how LLMs surface your brand when customers seek real solutions. This is our new AI-driven SEO reality.

Amazon Haul: A New Reality Check for DTC Brands

Amazon Haul: A New Reality Check for DTC Brands

Amazon Haul resets consumer expectations on price. For DTC brands, it’s both a threat and an opportunity: compete on value, not discounts. Use Haul as a funnel, a test lab, and a contrast to highlight your quality and story.

Fractional Leadership: Why It’s So Powerful & Why More Companies Should Embrace It

Fractional Leadership: Why It’s So Powerful & Why More Companies Should Embrace It

Fractional leadership delivers executive-level impact without the full-time cost. Learn why startups and scale-ups are turning to part-time leaders to unlock faster decisions, leaner growth, and deeper expertise—at the right moment.

What Does a Fractional CMO Do?

What Does a Fractional CMO Do?

A fractional CMO brings strategic marketing leadership—without the full-time hire. Learn how this focused role drives brand, sales, and growth outcomes, especially in companies that need impact fast but can’t wait for a long CMO search.

Are a Part-Time Executive and a Fractional Executive the Same Thing?

Are a Part-Time Executive and a Fractional Executive the Same Thing?

Are fractional and part-time executives the same? Not quite. This article explains the key differences in mindset, structure, and impact—so you know which one your company really needs.

How Soon Can a Fractional Executive Deliver Impact?

How Soon Can a Fractional Executive Deliver Impact?

Fractional executives don’t need months to show value. With clear scope and access, most deliver measurable impact in the first 2–4 weeks—bringing clarity, momentum, and execution where it matters most.

What Legal, Insurance, and Contractual Issues Should I Consider When Hiring a Fractional Leader?

What Legal, Insurance, and Contractual Issues Should I Consider When Hiring a Fractional Leader?

Hiring a fractional executive? Make sure the contract, liability, and insurance setup are watertight. This post outlines the key legal issues—scope, authority, IP, D&O coverage, and dispute clauses—to keep your leadership engagement clean and effective.