Wenn die Themen auf dem Tisch zu viele werden – was CMOs tun können, bevor Teams überlastet werden
Schweizer CMOs stehen heute vor Themenbreite, nicht Wissensproblemen. Wie man Prioritäten setzt, bevor das Team unter der Last zusammenbricht.
Remco Livain
Wie Schweizer Teams Momentum verlieren – und wie man es zurückholt
Viele Schweizer Teams arbeiten sehr präzise, gründlich und engagiert – und trotzdem fehlt am Ende oft eines: Momentum.
Swiss Oral Health Day 2025 – A Special Experience in Bern
Recap of the Swiss Oral Health Day 2025 in Bern: insights from my keynote on social media opportunities and risks for dental practices, and reflections on how the industry continues to evolve after 50 years.
Why Travel Matters (a lot) in Fractional Executive Work
Being close to a team doesn't mean being there all the time — why deliberate travel still beats remote-only for senior fractional leadership.
Some Days as a Fractional Executive Feel Overwhelming And That’s Exactly When the Real Work Starts
An honest field note from a heavy week — why the overwhelm in fractional work is usually the signal, not the problem, and how to use it.
Aigentur Collective
Active venture building AI readiness and content infrastructure for factual, brand-aligned visibility in an LLM-driven world. Aigentur Collective is an independent venture I am building together with a network of specialists.
Opinion: Amazon’s Fulfillment Expansion – A Blessing or a Trap for DTC Brands?
Amazon’s decision to expand its Multichannel Fulfillment (MCF) service to Shopify, Walmart, and SHEIN orders is a game-changer for DTC brands. But the convenience comes at a cost: rising fees, loss of brand control, and growing dependence on Amazon’s infrastructure.
Faceland — Fractional Marketing Leadership & System Stabilisation
How a fractional marketing executive engagement stabilised operations at Faceland through international growth and a leadership transition.
Fey Design, International Market Entry (NL & DK)
Fractional executive mandate leading Fey1926's international DTC market entry, focused on product–marketing alignment and conversion-first growth.
Why Amazon Sellers Need to Think Like LLMs
Even if most sales happen on Amazon, discovery is shifting to AI-driven search. To stay visible, brands must go beyond keywords and show they understand real customer pain points. That’s how LLMs decide which products — and sellers — to recommend.