What Does a Fractional CMO Actually Do?
A Real-World Example from the Health & Beauty Industry
Remco Livain
Stop Hiring for Tactics. Start Hiring for Leverage.
Many companies think they’re scaling their growth team. What they’re actually doing is filling seats with tactical executors—without designing for the leverage those roles should create.
Growth Isn’t a Department — It’s a System
If your sales and marketing teams are working hard but the results aren’t compounding, the issue might not be effort. It might be that you’re treating growth like a function, not like a system.
What to Ask Your Head of Sales (That You’re Probably Not Asking)
Sales isn’t just about revenue. It’s about rhythm, visibility, and alignment. And if you're only looking at the top-line number, you're missing the early signs of success—or failure.
Marketing Is Not the Problem. Alignment Is.
Most companies don’t have a marketing problem. They have an alignment problem—and it shows up in finger-pointing, unclear KPIs, and growth plans that sound good but never stick.
Calm in Chaos: How I Lead When Things Get Messy
Leadership isn’t loud. It’s not about panic or pressure. When everything’s on fire, I stay calm—not because I’m detached, but because people need clarity more than they need noise.
Stranded Assets Start with Silence
Every real estate portfolio has stranded asset risk—most just haven’t labeled it yet. This post makes the case for ESG triage: why disclosure isn’t enough, how to identify silent risks early, and what actions to prioritize before the market forces your hand.