Between christmas and the new year These days always feel strange: less structure, fewer calls, more noise in my head than in my calendar.
Notes on writing and what it’s like to work as an interim manager Notes about my passion for writing, journaling and the last business trip of the year to the Netherlands
Wenn die Themen auf dem Tisch zu viele werden – was CMOs tun können, bevor Teams überlastet werden Schweizer CMOs stehen heute vor Themenbreite, nicht Wissensproblemen. Wie man Prioritäten setzt, bevor das Team unter der Last zusammenbricht.
Wie Schweizer Teams Momentum verlieren – und wie man es zurückholt Viele Schweizer Teams arbeiten sehr präzise, gründlich und engagiert – und trotzdem fehlt am Ende oft eines: Momentum.
Swiss Oral Health Day 2025 – A Special Experience in Bern Recap of the Swiss Oral Health Day 2025 in Bern: insights from my keynote on social media opportunities and risks for dental practices, and reflections on how the industry continues to evolve after 50 years.
Why Travel Matters (a lot) in Fractional Executive Work Being close to a team doesn't mean being there all the time — why deliberate travel still beats remote-only for senior fractional leadership.
Some Days as a Fractional Executive Feel Overwhelming And That’s Exactly When the Real Work Starts An honest field note from a heavy week — why the overwhelm in fractional work is usually the signal, not the problem, and how to use it.
Aigentur Collective Active venture building AI readiness and content infrastructure for factual, brand-aligned visibility in an LLM-driven world. Aigentur Collective is an independent venture I am building together with a network of specialists.
Opinion: Amazon’s Fulfillment Expansion – A Blessing or a Trap for DTC Brands? Amazon’s decision to expand its Multichannel Fulfillment (MCF) service to Shopify, Walmart, and SHEIN orders is a game-changer for DTC brands. But the convenience comes at a cost: rising fees, loss of brand control, and growing dependence on Amazon’s infrastructure.
Faceland — Fractional Marketing Leadership & System Stabilisation How a fractional marketing executive engagement stabilised operations at Faceland through international growth and a leadership transition.