What Is a Fractional Executive? A Plain-English Guide
A fractional executive is a part-time senior leader — CMO, CFO, COO — embedded in your team. Here's how the model works and when it pays off.
Remco Livain
The Art of Restraint: Getting Things Done as a Fractional Exec Without Fixing Everything
Every fractional exec wants to fix everything broken they see. The discipline is choosing which not to. Why restraint outperforms heroics on short engagements.
I Just Don’t Get Google (But I’ll Take the W?)
Ten years ago, I wrote a blog post about Dropbox and editing PDFs. I hadn’t thought about it since. And then, this month, I checked my Search Console… and saw it’s suddenly getting impressions again. No clicks (let’s not get ahead of ourselves), but still — why now?
Cosyworld, DTC Growth & International Expansion
Fractional executive mandate driving the transition from marketplace dependence toward scalable international DTC growth through structural, system-level change.
Why I Love Working as a Fractional Executive
New challenges every week, zero corporate inertia, and a chance to focus on the work that actually moves the needle. The honest case for the life.
E-Commerce as a Share of Retail Sales: The Normalization Era (2025 Update)
In 2020, the world turned to online shopping. For a moment, it felt like e-commerce was destined to replace physical retail entirely. But five years later, the data tells a more grounded story. E-commerce continues to grow — but not in the explosive. What’s really happening?
How Much Does a Fractional Executive Cost?
Real day rates, monthly retainers, and what drives the spread for a fractional CMO, CFO or CXO. (See the updated 2026 version linked inside.)
What Does a Fractional CMO Actually Do?
What a fractional CMO actually does — strategy, leadership, demand gen, team building. (See the expanded 2026 version linked inside.)
Stop Hiring for Tactics. Start Hiring for Leverage.
Many companies think they’re scaling their growth team. What they’re actually doing is filling seats with tactical executors—without designing for the leverage those roles should create.
Growth Isn’t a Department — It’s a System
If your sales and marketing teams are working hard but the results aren’t compounding, the issue might not be effort. It might be that you’re treating growth like a function, not like a system.