Fey Design, International Market Entry (NL & DK)
Fractional executive mandate leading Fey1926's international DTC market entry, focused on product–marketing alignment and conversion-first growth.
Remco Livain
Why Amazon Sellers Need to Think Like LLMs
Even if most sales happen on Amazon, discovery is shifting to AI-driven search. To stay visible, brands must go beyond keywords and show they understand real customer pain points. That’s how LLMs decide which products — and sellers — to recommend.
Why Pain Points, Not Keywords, Will Decide Your SEO Future
To be found, brands must create content that speaks to real pain points. Show you understand doubts, fears, and context — that’s how LLMs surface your brand when customers seek real solutions. This is our new AI-driven SEO reality.
Lookthrough — Interim Marketing Leadership & Funnel Development
Interim CMO mandate focused on stabilising marketing leadership, aligning marketing and sales, and advancing foundational funnel and brand initiatives.
Amazon Haul: A New Reality Check for DTC Brands
Amazon Haul resets consumer expectations on price. For DTC brands, it’s both a threat and an opportunity: compete on value, not discounts. Use Haul as a funnel, a test lab, and a contrast to highlight your quality and story.
Fractional Leadership: Why It’s So Powerful & Why More Companies Should Embrace It
Fractional leadership delivers executive-level impact without the full-time cost. Why startups and scale-ups are choosing it — and how to make it stick.
What Does a Fractional CMO Do?
Strategy, team building, demand gen, vendor selection — what a fractional CMO actually does day to day, with real examples from B2B and B2C work.
Are a Part-Time Executive and a Fractional Executive the Same Thing?
Part-time and fractional sound interchangeable, but they're not. Different mindset, structure, and accountability. Here's how to tell them apart.
How Soon Can a Fractional Executive Deliver Impact?
Most experienced fractional executives deliver measurable impact in 2–4 weeks — clarity, prioritisation, and momentum, not lengthy onboarding.
Fractional Executive Contracts: Legal, Insurance & IP Checklist
Liability, IP, confidentiality, and insurance — what to put in a fractional executive contract before they touch your business. A practical checklist.