Your analytics dashboard is lying to you by leaving things out
A brand I work with was sure it mostly sold bundles. The dashboard couldn't prove it either way — so I went and got the data it was quietly leaving out. The number ended the debate.
Topic
AI
A collection of 41 issues
Claude Skills vs Claude Agents: the difference that actually matters
A Skill is a recipe Claude pulls off the shelf. An Agent is a coworker you delegate a whole job to. Here's the operator-level explanation — and why the real difference is memory, not power.
I pointed the Meta MCP at a real ad account. Here's what it found in ten minutes.
A few weeks after wiring Claude into Meta Ads Manager, I ran a real ROAS audit on a live account. One zombie campaign, a hidden optimisation trap, and a lesson about where the human judgement still lives.
The Death of Generic AI: Why Deep Domain Expertise is the Only Real Leverage Left
We are currently living through the great AI disillusionment.
Meta just opened Ads Manager to Claude — here's the setup that actually works
Meta just shipped an official MCP server that lets Claude, ChatGPT, and Gemini drive your ad accounts through natural language. Here's what it does, how to wire it up in five minutes, and what's quietly waiting to bite you if you do this without knowing the platform.
Beyond the Remix: A Multilingual Setup for Lovable That Actually Scales
Remixing your Lovable project into a new language is a great first move. It is a terrible fourth one. Here is what to do instead.
Beyond the Junk Drawer: Mastering Knowledge with Progressive Disclosure and AI
Stop reading everything. Start disclosing intentionally. Here is why.
The "Vibe Coding" Breakthrough
From "vibe coding" my way to a full executive site in hours to automating a blog that researches itself—the technical "How" is disappearing. Today wasn’t just about a new tool; it’s about the shift from manual builds to pure creative strategy.
The "Anti-Hallucination" Audit
AI is a brilliant assistant, but it’s a terrible biographer. I’m sharing my blueprint for using NotebookLM’s deep research to ‘hallucination-proof’ my digital twin—ensuring that when I use Gemini, it’s grounded in 100% facts, not creative fiction.
The Digital Junk Drawer vs. The Intelligent Library
From Mem's tidy lists to Google’s "beautiful mess," I’m rethinking how I store my life. Is context more important than formatting? Between Gemini's deep integration and the Apple ecosystem, I’ve officially ditched ChatGPT. Here’s why I’m betting on the "Digital Junk Drawer."