My domain was 20 years old. It still wasn't enough.
I planned to turn a 20-year-old domain into a programmatic SEO hub. The backlink audit killed it, and that was the right call. Domain age isn't equity.
Topic
AI
A collection of 56 issues
Claude Cowork said nobody replied. The reply was message 28.
An AI agent told me a thread had gone quiet. The reply was message 28 of 28, hidden by a truncated search. Why AI tools fail where they fetch reality, and the one-line rule that fixes it.
The AI handed me a number that was wrong in the most convincing way
An automated tracker booked the pre-discount figure as revenue. Not garbage data, plausible data, which is why it survived. On why judgement, not speed, is the real leverage.
Your brand search isn't the hero your dashboard thinks it is
Brand search always looks like your best channel. Most of that return is revenue you'd capture for free. How to read paid search like an operator, not a dashboard.
I let AI clear two years of receipts. The leverage wasn't speed.
I cleared two years of receipts with AI in an afternoon. The speed wasn't the point — the judgement in the routing rules was.
Your analytics dashboard is lying to you by leaving things out
A brand I work with was sure it mostly sold bundles. The dashboard couldn't prove it either way — so I went and got the data it was quietly leaving out. The number ended the debate.
Claude Skills vs Claude Agents: the difference that actually matters
A Skill is a recipe Claude pulls off the shelf. An Agent is a coworker you delegate a whole job to. Here's the operator-level explanation — and why the real difference is memory, not power.
I pointed the Meta MCP at a real ad account. Here's what it found in ten minutes.
A few weeks after wiring Claude into Meta Ads Manager, I ran a real ROAS audit on a live account. One zombie campaign, a hidden optimisation trap, and a lesson about where the human judgement still lives.
The Death of Generic AI: Why Deep Domain Expertise is the Only Real Leverage Left
We are currently living through the great AI disillusionment.
Meta just opened Ads Manager to Claude — here's the setup that actually works
Meta just shipped an official MCP server that lets Claude, ChatGPT, and Gemini drive your ad accounts through natural language. Here's what it does, how to wire it up in five minutes, and what's quietly waiting to bite you if you do this without knowing the platform.