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Topic

Analytics

A collection of 2 issues

I merged four sales channels into one number. Then I proved it was right.

Building a unified multi-channel revenue dashboard took an afternoon. Reconciling it against the source of truth took the rest of the day — and that's the part that matters.

Your analytics dashboard is lying to you by leaving things out

A brand I work with was sure it mostly sold bundles. The dashboard couldn't prove it either way — so I went and got the data it was quietly leaving out. The number ended the debate.

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