Tag

Attribution

2026

12 Oct A counted conversion with a made-up value is worse than no tracking: the flat €10 add-to-cart that flattered four markets' CPA AI & Marketing · 5 min
06 Oct Attribution only gets real when it joins the order book: matching four months of web enquiries to the ERP AI & Marketing · 5 min
24 Sept I raised a client's Google Ads budget 59% while the account could see one lead in sixteen: how to scale on purpose with broken attribution AI & Marketing · 5 min
22 Sept A price-list download is not a lead: how to measure a channel whose revenue arrives in two years AI & Marketing · 4 min
01 Sept I named the cookie the obvious thing. So had the script that was already there. AI & Marketing · 4 min
14 Aug Every clinic counts new patients. Almost none can count the ones who booked. AI & Marketing · 4 min
06 Aug We cut the top-of-funnel and the marketplace 'grew.' It was harvesting demand we'd already built. AI & Marketing · 4 min