I planned a two-week content sprint. Ten minutes of querying killed it.
I was sure the site needed more pages. Ten minutes of querying the live system showed the pages were already there — and the real constraint was one level further back.
Topic
Content Strategy
A collection of 3 issues
My domain was 20 years old. It still wasn't enough.
I planned to turn a 20-year-old domain into a programmatic SEO hub. The backlink audit killed it, and that was the right call. Domain age isn't equity.
Six search impressions told me exactly what to write next
Six search queries with single-digit impressions told me exactly what to publish next. Most people ignore numbers that small. Here's how to read them.