Sign in Subscribe

Topic

Content Strategy

A collection of 2 issues

My domain was 20 years old. It still wasn't enough.

I planned to turn a 20-year-old domain into a programmatic SEO hub. The backlink audit killed it, and that was the right call. Domain age isn't equity.

Six search impressions told me exactly what to write next

Six search queries with single-digit impressions told me exactly what to publish next. Most people ignore numbers that small. Here's how to read them.

Work with me →×