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Topic

Content Strategy

A collection of 4 issues

I folded twenty thin FAQ posts into one hub page: query augmentation, entity chips and canonical tags instead of a link list

Thirty short FAQ posts sat in Search Console as crawled-not-indexed. Here is how I rebuilt the cluster around the questions people actually type, used Google's own image filter chips as the entity checklist, and consolidated with canonical tags instead of deleting anything.

I planned a two-week content sprint. Ten minutes of querying killed it.

I was sure the site needed more pages. Ten minutes of querying the live system showed the pages were already there — and the real constraint was one level further back.

My domain was 20 years old. It still wasn't enough.

I planned to turn a 20-year-old domain into a programmatic SEO hub. The backlink audit killed it, and that was the right call. Domain age isn't equity.

Six search impressions told me exactly what to write next

Six search queries with single-digit impressions told me exactly what to publish next. Most people ignore numbers that small. Here's how to read them.

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