The form promised a copy by email. Nobody was sending it.
My own funnel promised prospects a copy of their results and never sent one. The rebuild: a report email that has to convert alone — and actually reach the inbox.
Topic
Conversion
A collection of 3 issues
I made the page beautiful before the site had traffic. That's the right order.
Proof-of-concept-first design: build a genuinely good experience before the analytics and monetisation plumbing — and use click-to-load facades to dodge privacy debt.
Fake testimonials are a liability now. I deleted mine and the rating went down.
Invented testimonials are a legal exposure and a conversion problem. I swapped them for real reviews — and lowered an inflated rating to match reality.