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Topic

CRO

A collection of 2 issues

No traffic numbers to show? Sell the risk away instead.

Redesigning a B2B pricing page with zero statistics available: competitor anchoring, risk reversal you already shipped, and refusing fake proof.

The biggest leak in your mobile checkout is a number you're hiding

Surprise costs are the #1 reason shoppers abandon carts. A vague 'fees may apply' banner with no number manufactures the exact fear it's meant to manage. A mobile checkout field note.

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