We fixed checkout in production. The generator was still holding the bug.
A guest-checkout fix that never reached the build engine would have re-broken four storefronts on the next rebuild. Configuration drift, and fixes that repair themselves.
Topic
E-commerce
A collection of 16 issues
The design asked for a countdown. The offer had no end date.
Why I refused to ship a countdown timer and a scarcity counter on four European storefronts — and how to build urgency that binds to a fact.
Nobody needs another me-too product. Unless you already own the customer.
An investor asked why a home and living brand would enter a commodity category at all. The case has nothing to do with the product and everything to do with who already owns the buyer.
People spend weeks choosing a sofa. Most furniture brands sell like it's one visit.
Two-thirds of the furniture journey is digital and buyers touch your site around 11 times before they commit — but half still buy in-store. How people really buy home & living now, and what brands keep getting wrong.
I merged four sales channels into one number. Then I proved it was right.
Building a unified multi-channel revenue dashboard took an afternoon. Reconciling it against the source of truth took the rest of the day — and that's the part that matters.
The biggest leak in your mobile checkout is a number you're hiding
Surprise costs are the #1 reason shoppers abandon carts. A vague 'fees may apply' banner with no number manufactures the exact fear it's meant to manage. A mobile checkout field note.