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Topic

Ecommerce

A collection of 7 issues

A shop platform upgrade took out the ad layer, not the shop: 60 disapproved Google Ads that don't come back when the pages do

A major Shopware version jump left every page returning 200 by the next morning — and sixty ads still disapproved. Ad rejections are stored state, not a symptom, and somebody has to ask for the re-review.

A counted conversion with a made-up value is worse than no tracking: the flat €10 add-to-cart that flattered four markets' CPA

A soft add-to-cart event carrying a flat €10 value, set as a primary conversion action, had been training Smart Bidding for weeks. Fake tracking is more dangerous than no tracking — here is the order in which to fix it.

“Other products” is a measurement defect, not a category: recovering product names from a SKU-only revenue report

A catch-all line on a performance dashboard turned out to contain an entire product launch, because one channel reported revenue by SKU and never by name. How the mapping was recovered, and why a residual bucket should document itself.

Price governance in ecommerce: how a promotion died silently on four country shops for a month

A home and living brand advertised a fifty-euro saving while checkout charged full price on four markets for a month. The cause was the price guard itself - and the fix was declaring the price once and auditing the whole chain daily.

Everyone budgets for the VAT. The thing that blocks your listing is the recycling scheme.

Planning an Amazon move into France, Italy and Spain: everyone asks about the VAT, but it's Extended Producer Responsibility — the recycling scheme — that actually gates your listing.

The revenue climbed. I assumed we'd spent our way there. We hadn't.

Sales rose on a marketplace and my first instinct was that we'd spent more. We hadn't — the budget was mostly idle. Why structure, not spend, is the real lever in retail media.

Fake testimonials are a liability now. I deleted mine and the rating went down.

Invented testimonials are a legal exposure and a conversion problem. I swapped them for real reviews — and lowered an inflated rating to match reality.

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