Sign in Subscribe

Topic

Field Notes

A collection of 6 issues

Links between sites you own are worth almost nothing: what a seven-property link rollout actually bought me

I spent an afternoon putting my own name into the footers of seven properties I own or work on. The links are worth almost nothing. The entity consistency I found while doing it was worth real money — plus the Ghost API edit that silently deleted every link on a page.

The database I could see wasn't the database that mattered

The AI tooling saw a database with the right name, right schema, plausible data — and production read a different one. Verify the target before you let AI write.

No traffic numbers to show? Sell the risk away instead.

Redesigning a B2B pricing page with zero statistics available: competitor anchoring, risk reversal you already shipped, and refusing fake proof.

I set up a full subscription business without opening the Stripe dashboard

Products, prices, webhooks, portal and a Swiss VAT registration — all over the Stripe API after the dashboard and connector both failed. And why billing is rented, never built.

The AI kept inventing football crests. The fix was a sentence.

Eighteen AI-generated ad images, eleven redos: hallucinated trademarks, drifting product geometry, and the QA ruleset that made an image model production-ready.

Zero conversions in three days — and the right call was to serve almost nothing

A seasonal campaign launch showed zero conversions everywhere. The same zero meant three different things — and the fix was pausing keywords, not adding them.

Work with me →×