No traffic numbers to show? Sell the risk away instead.
Redesigning a B2B pricing page with zero statistics available: competitor anchoring, risk reversal you already shipped, and refusing fake proof.
Topic
Field Notes
A collection of 4 issues
I set up a full subscription business without opening the Stripe dashboard
Products, prices, webhooks, portal and a Swiss VAT registration — all over the Stripe API after the dashboard and connector both failed. And why billing is rented, never built.
The AI kept inventing football crests. The fix was a sentence.
Eighteen AI-generated ad images, eleven redos: hallucinated trademarks, drifting product geometry, and the QA ruleset that made an image model production-ready.
Zero conversions in three days — and the right call was to serve almost nothing
A seasonal campaign launch showed zero conversions everywhere. The same zero meant three different things — and the fix was pausing keywords, not adding them.