Topic
IMHO
In my honest opinion: read my open and honest thoughts on live events, trends and things that keep me up at night. This content is up close and personal and for premium members only. Sign up now and get the latest IMHO-posts in your inbox, starting today.
Why short term potential should not be called quick wins
There is one term I have never truly understood, “quick wins”. It is a term I
hear far too often when meeting (new) clients. Middle managers want and need to
show results, quickly. Speed is of the essence and it’s all about showing
traction. Hence the term quick wins
Things organizations forget when pursuing digital innovation
Digital innovation in organizations is the single largest challenge of
organizations, this century. New technological advancements and breakthroughs
are part of our daily lives. It is hard enough to keep up with all the exciting
possibilities as individuals, let alone as an organization.
If your organization struggles to keep up
Why I spend less time on social media when traveling
There are days in which I spend way too much time by myself. I focus on my own
thoughts, my problems and my own to do list. It is easier to spend time
wondering about your own problems than those of others. However, it is far more
gratifying to take
Why casual meet-ups are crucial to innovation success
Entrepreneur vs. Corporate | Different short term goals
Why do startups and entrepreneurs get things done? Is it their expertise, the
time they spend on one particular topic or a specific soft skill that is
inherited to them?
In this post, I want to touch upon some of my observations on the differences in
short term goals between
Exciting week ahead: Monday brief
An exciting week coming up, yet again. I can’t wait to get started, but I am not
fully up for it just yet. So I thought I would jot down a few thoughts, and tell
you what’s on my mind, before I get started and get lost in
#PenguinAwarenessDay ; flashback to a great penguin encounter in South Africa
Twitter can be a great source of inspiration, sometimes. Today, a trending
hashtag threw me back to 2017. Two years ago we had a few magical encounters
with Penguins in South Africa. These little guys are seriously adorable.
https://twitter.com/rlivain/status/1086978416321150976
Hence, I thought it would be
Why social-, organic reach is not the deciding factor for success in luxury goods
Do you buy everything you aspire to own? Are there brands you follow, love, but
would never buy anything of?
Does your organic content reach dreamers, or prospective customers?One of the
biggest challenges for marketers for luxury goods(, retailer and brands) is to
segment prospective customers from dreamers.
A
Luxury brands must learn understand their product life cycles
When brands launch a new product, they pour all of their hopes and dreams into
the opening event. The start is the most crucial, as it determines the
hype-size. Yet, with so many strong luxury brands out there, how do luxury
brands manage to keep the attention on themselves, when