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Leadership

A collection of 11 issues

The "Maintenance Trap" and the Project-Driven Future

Stop drowning in "internal maintenance." 7/10 employees provide zero new value because they’re stuck in the maintenance trap. Learn why the project-driven model is the future of marketing and business growth.

The Art of Restraint: Getting Things Done as a Fractional Exec Without Fixing Everything

As a fractional executive, it’s tempting to fix every broken process you see. But short-term roles demand focus. The real art lies in delivering results, documenting what matters, and resisting the urge to overhaul. Sometimes, doing less is what helps the next person do more.

How Much Does a Fractional Executive Cost?

Let’s be real — one of the first questions I always get is, “Okay, but what does someone like you actually cost?”

Stop Hiring for Tactics. Start Hiring for Leverage.

Many companies think they’re scaling their growth team. What they’re actually doing is filling seats with tactical executors—without designing for the leverage those roles should create.

Growth Isn’t a Department — It’s a System

If your sales and marketing teams are working hard but the results aren’t compounding, the issue might not be effort. It might be that you’re treating growth like a function, not like a system.

What to Ask Your Head of Sales (That You’re Probably Not Asking)

Sales isn’t just about revenue. It’s about rhythm, visibility, and alignment. And if you're only looking at the top-line number, you're missing the early signs of success—or failure.

Marketing Is Not the Problem. Alignment Is.

Most companies don’t have a marketing problem. They have an alignment problem—and it shows up in finger-pointing, unclear KPIs, and growth plans that sound good but never stick.

I Work with Brilliant People. My Job? Push Them Further.

The best teams aren’t built by being the smartest in the room. They’re built by creating space for brilliant people—and then challenging them to stretch beyond what they think they can do.

Assume They Can: Leading with Trust Before Proof

Too many leaders wait for evidence before trusting someone. I do the opposite. I give trust early—and make it clear that growth comes from belief, not micromanagement.

Don’t Tell Me What Went Wrong. Tell Me What We Do Now.

When things break, I don't look for blame—I look for the next move. Here's how I lead teams through pressure with clarity, action, and momentum, without getting stuck in the past.