Between christmas and the new year
These days always feel strange: less structure, fewer calls, more noise in my head than in my calendar.
Topic
Marketing
A collection of 13 issues
Wenn die Themen auf dem Tisch zu viele werden – was CMOs tun können, bevor Teams überlastet werden
Viele Schweizer CMOs und Marketing-Leads stehen heute nicht vor Wissensproblemen, sondern vor Themenbreite. Wenn zu viele Themen gleichzeitig auf dem Tisch liegen, kann es Sinn ergeben, Verantwortung temporär aufzuteilen – damit Projekte abgeschlossen werden und Momentum im Team entsteht.
Why Amazon Sellers Need to Think Like LLMs
Even if most sales happen on Amazon, discovery is shifting to AI-driven search. To stay visible, brands must go beyond keywords and show they understand real customer pain points. That’s how LLMs decide which products — and sellers — to recommend.
Growth Isn’t a Department — It’s a System
If your sales and marketing teams are working hard but the results aren’t compounding, the issue might not be effort. It might be that you’re treating growth like a function, not like a system.
What to Ask Your Head of Sales (That You’re Probably Not Asking)
Sales isn’t just about revenue. It’s about rhythm, visibility, and alignment. And if you're only looking at the top-line number, you're missing the early signs of success—or failure.
Marketing Is Not the Problem. Alignment Is.
Most companies don’t have a marketing problem. They have an alignment problem—and it shows up in finger-pointing, unclear KPIs, and growth plans that sound good but never stick.
Marketing Is Not Dead—You’re Just Doing It Wrong
Marketing has quietly become one of the most misunderstood disciplines in modern business. While everyone talks about content and automation, very few actually do it well. Here’s what that means—and why real marketing still matters more than ever.
Blogging from Your Notes App: My Deep Dive into Quotion
Quotion turns your Apple Notes into a live blog, making publishing as simple as writing a note. In this deep dive, I explore how it works, why it’s worth your time, and what makes it one of the most refreshingly minimal tools I’ve used in years.
Why you should think twice about running a Valentine's Day Promotion, at all
Why I believe you should probably not be running a Valentine's Day promotion at all, and think twice about the structure of your campaign calendar this year.
The Future of Marketing in the Age of AI — what happens when all traffic evaporates
The future of marketing? It's all about AI, structured data, short-form videos, and new ad formats. Plus, as Google and Amazon reshape the retail market, D2C marketers should brace for change. Keep learning, exploring, and sharing!