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Marketing Tech

A collection of 28 issues

OpenAI built a whole browser for the agent. The agent didn't need one.

Claude Cowork just got a built-in browser, seventeen days after OpenAI switched off Atlas. The improvement isn't the browser — it's that there are finally two modes, and knowing which job belongs in which one.

No login to the tag manager. The container told me everything anyway.

Nine months of zero purchase events, diagnosed without account access. The tag wasn't missing — its trigger group was assembled differently from every sibling.

Everything returned 200. Four leads still went nowhere.

Three things broke on my own projects this week and not one of them produced an error. Silent failures are the expensive kind — here is what I changed so the systems shout.

I planned a two-week content sprint. Ten minutes of querying killed it.

I was sure the site needed more pages. Ten minutes of querying the live system showed the pages were already there — and the real constraint was one level further back.

The form promised a copy by email. Nobody was sending it.

My own funnel promised prospects a copy of their results and never sent one. The rebuild: a report email that has to convert alone — and actually reach the inbox.

Fable 5 is back. My terminal still hands me the junior.

Fable 5 returned on 1 July — but Claude Code still defaults to Opus 4.8. A senior partner in one window, a junior developer in the other. Know which one you're talking to.

Yesterday's ad spend kept landing on today. Two bugs were wearing one costume.

A dashboard that's reliably off by a day isn't rounding. It's a timezone day-boundary problem — plus a self-heal that invented an estimate and showed it as a booked fact.

I designed an app in Claude before building it. Claude Code shipped it in a day.

My first time using Claude Design to plan and prototype an app before handing it to Claude Code. A cross-channel client reporting tool, designed and built in under a day — and what it means for my use of Lovable.

Your SEO plugin is shipping broken schema. I fixed what mine emitted.

WordPress plugins inject structured data whether you've checked it or not — empty properties, wrong page types, malformed regions. The afternoon I spent fixing what mine shipped to Google.

Fable 5 had us dazzled. But Opus 4.8 is quietly doing my work.

Opus 4.8 needs a few more loops and a little more patience than the flashier model — but with the right context, the output quality is genuinely excellent. Why my Brain system is the unfair advantage.

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