I switched off a dozen campaigns this week. Off had to mean off.
Event-tied campaigns have a shelf life. Cutting a whole cohort cleanly — pause not delete, consistent naming, an eye on the learning phase — is its own discipline.
Topic
Meta Ads
A collection of 3 issues
I pointed the Meta MCP at a real ad account. Here's what it found in ten minutes.
A few weeks after wiring Claude into Meta Ads Manager, I ran a real ROAS audit on a live account. One zombie campaign, a hidden optimisation trap, and a lesson about where the human judgement still lives.
Meta just opened Ads Manager to Claude — here's the setup that actually works
Meta just shipped an official MCP server that lets Claude, ChatGPT, and Gemini drive your ad accounts through natural language. Here's what it does, how to wire it up in five minutes, and what's quietly waiting to bite you if you do this without knowing the platform.