Aigentur Collective

Active Venture · Founder & Lead Operator · AI Readiness & Content Infrastructure · Switzerland / Global · Started 2025 · Ongoing

It is not a client mandate, but a long-term initiative focused on helping organizations become structurally ready for an LLM-driven business environment.

The venture is currently in its build-up phase, with increased go-to-market activity planned for 2026.

Context & venture intent

• Venture: Aigentur Collective (market-facing brand: AIgentur.ch)
• Industry: AI Readiness, Digital Transformation, Marketing & Sales Infrastructure
• Geography: Switzerland as primary market, with a global service approach
• Role: Founder & Lead Operator

Aigentur was created in response to a fundamental shift in how content, marketing, and digital visibility function in a world increasingly shaped by Large Language Models (LLMs).

As AI-generated content scales rapidly, the limiting factor is no longer production — but trust, structure, and factual correctness.

Aigentur exists to address that gap.

Why this venture exists

The original hypothesis behind Aigentur was a service-provider marketplace connecting companies with AI-capable specialists.

That model exposed a classic chicken-and-egg problem:

• Companies wanted proven, structured AI solutions — not exploratory conversations
• Specialists wanted clear demand before committing capacity

Early experiments revealed a strong signal:

there was significant demand for human guidance, but that model did not scale.

This led to a fundamental re-framing of the venture — away from matchmaking, toward productized infrastructure and repeatable systems.

My role in the venture

As Founder and Lead Operator, I am responsible for:

• Defining the long-term vision: an ecosystem for AI-ready operational infrastructure
• Designing the brand architecture, with:
  • AIgentur.ch as the Swiss-positioned service brand
• Developing the core service proposition, including:
  • AI Readiness assessments
  • Content Fabric frameworks
  • AI Content Optimization
• Translating AI capabilities into practical marketing and sales use cases
• Ensuring the technical foundations required for LLM-driven discovery and content usage
• Leading the development of Aigentur Studio — a CMS-based system for rule-driven, factual, brand-aligned content creation

I am intentionally not responsible for:

• Day-to-day content production
• Full-scale agency execution outside the AI readiness scope

Key decisions & initiatives

Strategic shifts

• Moved away from a pure marketplace model toward a productized collective offering
• Repositioned the venture around Content Fabric and AI Content Optimization
• Focused on infrastructure and rules, rather than prompts or content volume

Product focus

Developed Aigentur Studio, a CMS-based system that enforces:

• Brand tonality
• Factual correctness
• Approved data sources
• Structured reuse across AI and discovery channels

The core belief guiding this work:

In an LLM-driven world, content quality is defined by structure and rules — not creativity alone.

Trade-offs

• Reduced breadth in exchange for depth and clarity
• Slower early reach, but stronger long-term scalability and trust

These trade-offs were made deliberately to prioritize structural soundness over short-term visibility.

Current state (2025)

At its current stage, Aigentur has:

• Established a clear venture thesis and positioning
• Defined a focused, productized AI readiness offering
• Built the structural foundation for scalable, factual content production
• Transitioned from an exploratory platform concept to a tool- and framework-driven model

The venture is intentionally in a build and validation phase, with broader rollout and commercial acceleration planned for 2026.

Why this project lives here

Aigentur Collective is documented on this site because it reflects how I operate as a builder and fractional executive:

• identifying structural shifts early
• testing assumptions quickly
• abandoning models that do not scale
• rebuilding around fundamentals

It is a current venture — not a retrospective — and one I expect to gain significant momentum over time.