The High of the Stage

It’s 6:30 AM. The house is finally quiet after the usual whirlwind of breakfast, lost socks, and getting the kids ready for the day. My coffee is still hot, and I’m sitting here with my planner, mapping out 2026.

Last year, I stepped onto four major stages—mostly in the clinical, beauty, and dental sectors. There is something incredibly visceral about standing in front of a room full of people who chose to be there. Unlike a mandatory corporate meeting where half the room is checking emails under the table, these folks are there because they’re hungry. They want to solve the bottlenecks in their clinics; they want to grow.

That energy? It’s addictive. It’s why I do what I do.

I have a couple of events locked in for this summer, and this afternoon, I’m jumping on a call with the Swiss Dental Hygienists group to talk about workshops for the fall. It got me thinking: What do people actually need right now?

In the marketing world, it’s easy to get lost in the "hype-cycle." Everyone wants to hear about AI or the "Future of Work." And sure, those are the shiny objects that fill seats. But once the lights come up and the applause fades, shiny objects don’t pay the bills or manage a team.

When I’m acting as a fractional executive for my clients, I don’t win by being a futurist. I win by being a realist. I love to deliver:

• Actionable success factors: Not "what might happen," but "what you can do at 9:00 AM tomorrow."
• The "Closeness" Principle: Staying close to the customer, close to the market, and—most importantly—close to the unique strengths of your team.
• The "No-Fluff" Zone: Telling people what they need to hear, even if it isn’t the trendiest topic in the room.

My goal for this year’s speaking circuit isn't just to "present." It’s to transfer the practical tips and tricks I use every day in the trenches of global brand building to the people who are running the clinics and stores we visit every week.

The year is wide open, and the opportunities feel fresh. Now, I just need to find where my kids hid my "good" presentation clicker.

Frequently Asked Questions

1. What is the core focus of your workshops and keynote sessions? My sessions bridge the gap between high-level strategy and frontline execution. I focus on actionable success factors—specifically how brands in the clinical, dental, and health sectors can optimize their operations, stay close to their market, and leverage their team’s unique strengths to drive measurable growth.

2. How does your experience as a fractional marketing executive influence your speaking? I’m not a theorist; I’m in the trenches every day. Because I manage global brands and navigate real-time market shifts, my talks are rooted in what is working now. I share the same practical tips and tricks that I implement for my own clients to help them close the gap between their business goals and customer needs.

3. Do you tailor your content for specific industry groups? Absolutely. While the principles of "staying close to the customer" are universal, the application varies. Whether speaking to dental hygienists in Switzerland or beauty group executives, I customize the workshops to address the specific challenges, regulatory environments, and consumer behaviors of that particular niche.

4. What can an audience expect to walk away with after a session? Clarity and momentum. I aim to move past the "future of work" buzzwords to provide a concrete toolkit. Attendees leave with a clear understanding of their team’s potential and a list of practical success factors they can implement the following business day to improve their market position.

5. How do you handle bookings for international events and workshops? Given my work with brands worldwide, I am accustomed to international speaking engagements. For late 2026 bookings, I recommend reaching out at least 3–6 months in advance. We’ll start with a discovery call to align on your event’s objectives and ensure the delivery provides maximum impact for your attendees.