When speed beats perfection
In many cases, getting content live fast beats getting it perfect — especially when you’re trying to understand what actually resonates.
I’m increasingly convinced that speed matters more than perfection when it comes to content and SEO today.
Not because quality doesn’t matter — but because you often don’t yet know where quality will matter most. The fastest way to find out is to get a broad set of pages indexed and see what the market responds to.
What I prefer to do is start with structure, not polish. Build pages around problem statements and real questions people might have. Not keywords first — questions first. What does this product or service actually help with? What situations does it show up in? What would someone type or ask when they’re trying to solve that problem?
This aligns naturally with how large language models work. Context and intent matter more than perfect formatting. Once those questions are out there, patterns emerge quickly. You start seeing which topics generate impressions, which questions get traction, and where demand actually exists.
Only after that does it make sense to optimize. Schema, FAQs, visuals, video, podcasts — all of that can come later. Starting with a hundred solid, question-driven pages often gives you more clarity than spending weeks perfecting ten.
Within a few weeks, you’ll usually know where to double down.
Freshness matters too. Showing up consistently matters. Iterating in public matters. The old model — build one big thing, publish once, and let it age into authority — doesn’t really hold anymore.
What works better is momentum. Publishing, learning, adjusting, and repeating.
That’s also why I’m writing these Notes daily. Not because each one needs to be perfect, but because they reflect what’s actually happening right now. Real work. Real thinking. Real iteration.
Speed creates feedback.
Feedback creates direction.
Perfection can wait.