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Topic

Dental

A collection of 7 issues

Why talking-head video looks scripted: finding gaze and repetition mechanically in the edit

Two notes on a dental-hygiene course reel turned into a repeatable method: eye-region contact sheets to locate every glance off-lens, and per-segment transcription so captions land on the take you actually kept.

A clinic chain was advertising its empty appointment slots: why paid media cannot fix a scheduling problem

A year of public EU ad data showed a clinic group buying media against gaps in its own diary. Empty slots are four different problems wearing one name, and only one of them belongs to marketing.

Every clinic counts new patients. Almost none can count the ones who booked.

In dental and aesthetic clinics the agenda and the transaction record rarely share a patient identifier. So marketing gets measured on bookings — and optimises for the wrong thing.

I put every hour in the quote. Clients argue less when they can see the working.

Most consultants bury the fee in one all-in number. On a proposal for a dental client I itemized every hour and rate instead — and the negotiation got shorter, not longer. Why operational transparency is the pitch.

Where headquarters ends and the distributor begins

Your distributors keep asking HQ for more support. The real gap is quieter: nobody ever agreed where headquarters' responsibility for growth ends and the distributor's begins. Here's how to draw the line, market by market.

Where the European dental industry actually meets. A distributor's calendar.

IDS Cologne, EAO Lisbon, ADF Paris, Dental World Budapest, Krakdent, BDIA, Expodental Rimini — the European dental events that matter, read from the commercial side of the channel: where distribution deals actually get made.

The best dental leads don't come through the dentist. Distributors keep missing that.

I've built consumer-facing brands on top of B2B dental products for one of the industry's largest producers. The mechanic — patient demand that doesn't originate with the practitioner — is the most defensible growth move European dental distributors aren't making.

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