I merged four sales channels into one number. Then I proved it was right. Building a unified multi-channel revenue dashboard took an afternoon. Reconciling it against the source of truth took the rest of the day — and that's the part that matters.
The biggest leak in your mobile checkout is a number you're hiding Surprise costs are the #1 reason shoppers abandon carts. A vague 'fees may apply' banner with no number manufactures the exact fear it's meant to manage. A mobile checkout field note.