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E-commerce

A collection of 16 issues

AI shopping agents are getting blocked. Your website might be turning customers away.

Websites increasingly can't tell an AI shopping agent from a bad bot, and even Muse partners like Walmart turned it away by accident. Why that's the new 'no mobile site', what agent-ready means in practice, and the standard on the way.

Google Ads can now turn your old promo pages into ads. Here's how to switch it off.

Since 12 October, Google Ads pulls coupons and deals from your website into Search and Performance Max ads, on by default. Who is in scope, why old promo pages are the real risk, the exact opt-out path, and why your website is becoming the ad brief.

An expired promotion doesn't expire by itself: the ended sale still on the shop, the promotion asset still serving a 404

Four country shops still displayed a twenty-euro saving three weeks after the sale ended \u2014 while the cart charged full price. In the same week, promotion assets with no end date were still pointing at a removed landing page. A promotion is a set of artefacts, not a date.

Amazon should let Muse in. Blocking AI shoppers is the bigger risk.

Amazon is the best-prepared store an AI shopping agent could ask for, and it's blocking them. Why that's a mistake, what Shopify did instead, and what it means if you sell online.

The Prime Day freeze: why waiting for the peak costs you more than you think

Prime Days are two days. The freeze before them and the slump after them last three weeks. A model of waiting vs. ramping up early, and why Amazon's 30-day reference price scares brands.

Amazon blocked Meta's AI shopper. It's not about security.

Amazon cut Meta's Muse agent off its marketplace, citing security. The real threat is to the browsing, ads and impulse buys the marketplace runs on, and what every online shop should do about agentic commerce now.

Meta's Muse will book things for your customers. The hard part is the first booking.

Meta launched Muse, a personal AI agent that orders, fills out forms and books on your behalf. Repeat purchases are easy for it. The real question for brands and service companies is what it picks when there is no history.

The channel filter on my dashboard silently broke ROAS: how to attribute ad spend across sales channels

Revenue filtered, ad spend didn't, and the ROAS card sat there unchanged looking authoritative. Ad spend is tracked per advertising channel, revenue per sales channel — here is the attribution rule and the invariant that catches it.

My scheduled Meta CAPI consent audit found a missing cookie banner, not a tracking bug

A weekly Claude Code routine flagged one market at 0% of orders reaching Meta. The consent banner had never rendered there at all — so the pixel fired on every visitor with no way to refuse.

Most of their buyers are over 55. The brief was mobile-first.

Designing for an older, health-motivated buyer in home and living — contrast, targets, text under images, desktop in parallel — plus the audit findings I flagged as legal rather than aesthetic.

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