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Google Ads

A collection of 14 issues

Your comfort product is not a medical device: how health claims creep into ad copy, and the law that decides

Health claims accumulate in ad accounts one headline at a time, until a piece of furniture is advertised as a treatment. What the EU MDR and the HWG actually say, and how a claim register catches it.

466 disapproved products and nothing wrong: when a Merchant Center alert is just a feed you decided not to use

A monthly Google email reported every product in a building-materials feed as not approved. Zero clicks, zero spend, no campaign attached — and the real failure was a pipeline nobody retired.

Google Ads can now turn your old promo pages into ads. Here's how to switch it off.

Since 12 October, Google Ads pulls coupons and deals from your website into Search and Performance Max ads, on by default. Who is in scope, why old promo pages are the real risk, the exact opt-out path, and why your website is becoming the ad brief.

A shop platform upgrade took out the ad layer, not the shop: 60 disapproved Google Ads that don't come back when the pages do

A major Shopware version jump left every page returning 200 by the next morning — and sixty ads still disapproved. Ad rejections are stored state, not a symptom, and somebody has to ask for the re-review.

A counted conversion with a made-up value is worse than no tracking: the flat €10 add-to-cart that flattered four markets' CPA

A soft add-to-cart event carrying a flat €10 value, set as a primary conversion action, had been training Smart Bidding for weeks. Fake tracking is more dangerous than no tracking — here is the order in which to fix it.

Attribution only gets real when it joins the order book: matching four months of web enquiries to the ERP

Joining website enquiries to an ERP's quotations and confirmed orders is an entity-resolution problem, not a VLOOKUP. What the match ladder, the company-level unit of attribution and an eighty-day lag tail do to your read on lead quality.

An expired promotion doesn't expire by itself: the ended sale still on the shop, the promotion asset still serving a 404

Four country shops still displayed a twenty-euro saving three weeks after the sale ended \u2014 while the cart charged full price. In the same week, promotion assets with no end date were still pointing at a removed landing page. A promotion is a set of artefacts, not a date.

I raised a client's Google Ads budget 59% while the account could see one lead in sixteen: how to scale on purpose with broken attribution

Impression share lost to budget was 8.2% on weekdays and 14.5% on Sunday — the caps were closing exactly where the demand was. Three conditions that make scaling with broken attribution a decision rather than a gamble.

I called a keyword set off-product before I opened the client's shop: how to check product–query fit before cutting a Google Ads campaign

I wrote “wrong market fit” into a weekly ads review about seven campaigns burning money at 0.22 ROAS. Then I opened the client's shop and found five products in exactly that category. The four-minute check that would have caught it.

A client asked why four days looked weak: how to test whether a dip is a signal before you go hunting for a bug

Four quiet days in a lumpy funnel are almost never interpretable. The significance test took five minutes and found nothing - the functional check I ran anyway found stale landing-page prices and eleven dead product links.

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