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Online Marketing

Online Marketing is my professional passion—it's been a huge part of my life ever since I started working in digital marketing, back in 2005. These posts are partially news updates, but mainly opinion pieces on how online marketing can be done best. I share some of the ins and outs of how online marketing has changed the lives of the clients I work with at GANDT Ventures and my views on tools and trends. If you love to learn more about online marketing, then be sure to tag along.

What I’ve learned from working with a professional copywriter, after one session

I love to work on my writing skills. It does not really matter what the topic is, I just like to write. Yet, writing isn’t something that comes natural to everyone. In the last couple of months, I learned first-hand that my team have great ideas, but make for

The psychology behind brand colors

The psychology of colors in logos and other corporate design elements is a science in itself. The brand image is a powerful tool, one that allows a company to put its values and ways of working in the right light. > Just look at the app icons on your phone,

Direct mail still works if you avoid common mistakes

Direct mail works, if the target group makes sense and is not advertised to, too much. It sort of makes sense, everyone wants to be part of a close(d) community. Furthermore, it is important to create a sense of exclusivity and <insider> knowledge. > Julian Shapiro Contributor

Why did the Spark Email App receive a design update?

> Spark is a great email client, it is fast and reliable, but unfortunately heavily overpriced. Okay, I admit it, I was very tempted to “switch” from using my native iOS mail client to whatever is better. And Spark seems like a great alternative. It ticks many of the boxes

Google Changes GTIN Requirement Product Listing Ads

Retailer all over the world will be delighted to hear that Google has decided it is no longer a necessity to have GTINs for each and every product for its Product Listing Ad (PLA) product. GTINs are essentially a unique product code that can be used to identify one single

Things organizations forget when pursuing digital innovation

Digital innovation in organizations is the single largest challenge of organizations, this century. New technological advancements and breakthroughs are part of our daily lives. It is hard enough to keep up with all the exciting possibilities as individuals, let alone as an organization. If your organization struggles to keep up

Quick Thought: Creative Design Is A Constant Systematic Process

How do you measure the impact of design and creativity; should you measure it at all? This is a tricky question, but when it comes to digital- performance marketing, it should be an easy one to answer. We do not like to measure the results of our creative work. However,

Digital Innovation: Understanding growth KPI‘s

The single most difficult thing to do in any new project is measuring the impact and success of your work. One of the most common mistakes in measuring project success is an early focus on top level revenue. Of course, it is not more than natural to focus on top

Are you using the correct attribution model?

Sales attribution and user journey conversion path optimisation are words that every online marketeer loves. Yet, not many companies manage to implement a clean and fully operational attribution model for their online <performance> marketing. The main purpose of marketing attribution is to quantify the influence each advertising impression

Facebook gives Blogging a shot once again

The evolution of user generated content does not always coincide with the evolution of the tools that we use to spread our messages. With the variety of networks out there on which you can share your thoughts, messages and or impressions of an event – it get’s quite hard sometimes