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Online Marketing

Online Marketing is my professional passion—it's been a huge part of my life ever since I started working in digital marketing, back in 2005. These posts are partially news updates, but mainly opinion pieces on how online marketing can be done best. I share some of the ins and outs of how online marketing has changed the lives of the clients I work with at GANDT Ventures and my views on tools and trends. If you love to learn more about online marketing, then be sure to tag along.

Crafting Content in the AI Age: The Google-Bing Spectrum and the Rise of ChatGPT

How is writing content for Bing different from Google? In light of Bing pushing heavily forward with ChatGPT and AI features, SEO content creation has already changed. But how? Here are some of my initial thoughts.

Digital marketing did not get more complex, but channel-focused

Attribution models of today, are not what they were yesterday—a mind shift for many online marketers and companies, alike.

How traditional retailer can create their online marketing strategy

The online marketplace has grown exponentially in the last decade. The online marketplace is changing how traditional retailers are marketing their products online. As online shopping becomes more popular, it can be difficult to create a strong online marketing strategy for retailer. Traditional retail make more than 90% of their

How to create a social media strategy for your brand

Setting social media strategy can be daunting for any brand. Here are some tips and tricks on how to create social media strategy that works, by not being too corporate or boring. Social Media is the key marketing channel for any brand. It’s where you build your community and

What I’ve learned from working with a professional copywriter, after one session

I love to work on my writing skills. It does not really matter what the topic is, I just like to write. Yet, writing isn’t something that comes natural to everyone. In the last couple of months, I learned first-hand that my team have great ideas, but make

The psychology behind brand colors

The psychology of colors in logos and other corporate design elements is a science in itself. The brand image is a powerful tool, one that allows a company to put its values and ways of working in the right light. > Just look at the app icons on your phone,

Direct mail still works if you avoid common mistakes

Direct mail works, if the target group makes sense and is not advertised to, too much. It sort of makes sense, everyone wants to be part of a close(d) community. Furthermore, it is important to create a sense of exclusivity and <insider> knowledge. > Julian Shapiro Contributor

Why did the Spark Email App receive a design update?

> Spark is a great email client, it is fast and reliable, but unfortunately heavily overpriced. Okay, I admit it, I was very tempted to “switch” from using my native iOS mail client to whatever is better. And Spark seems like a great alternative. It ticks many of the boxes

Google Changes GTIN Requirement Product Listing Ads

Retailer all over the world will be delighted to hear that Google has decided it is no longer a necessity to have GTINs for each and every product for its Product Listing Ad (PLA) product. GTINs are essentially a unique product code that can be used to identify one single

Things organizations forget when pursuing digital innovation

Digital innovation in organizations is the single largest challenge of organizations, this century. New technological advancements and breakthroughs are part of our daily lives. It is hard enough to keep up with all the exciting possibilities as individuals, let alone as an organization. If your organization struggles to keep up

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