Remco Livain: up close and personal

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Remco Livain

Remco Livain

Insider Tips: Restaurants and bars in Zurich

Insider Tips: Restaurants and bars in Zurich

When you are new to a town and you don’t really know where to go it sometimes helps to get a few ideas on where to go from some locals. To offer my AirBnB guests a bit of a “better service” I started writing up a nice list of

Facebook Emoticon-Likes, does anyone use them?

Facebook Emoticon-Likes, does anyone use them?

I am sure you have noticed that the nice little like button as we know it on Facebook has disappeared. It has been replaced by a number of nice little Emojis that help the user express its feelings in a lot more profound and sophisticated way than a simple like…

Google Removing Right Hand Side Ads Bold Move

Google Removing Right Hand Side Ads Bold Move

Google shocked the online marketing world a few days ago when we noticed that they have slowly but steadily started to remove all right hand side ads on all operating systems (desktop mainly). The right hand side (generally positions 4-8) are said to make up for about 15% of all

GANDT Ventures Launch – Happy New Year

GANDT Ventures Launch – Happy New Year

Happy New Year everyone…! GANDT Ventures has kicked the year off with a big bang and our official start. Together with a group of strong e-commerce experts I have decided to combine our strengths into a digital / e-commerce SWOT-team and venture builder. By venture builder we mean that we use

Are you using the correct attribution model?

Are you using the correct attribution model?

Sales attribution and user journey conversion path optimisation are words that every online marketeer loves. Yet, not many companies manage to implement a clean and fully operational attribution model for their online <performance> marketing. The main purpose of marketing attribution is to quantify the influence each advertising impression

Why ZRH Airport is great

Why ZRH Airport is great

Zürich Airport (Kloten) is one of my favourite airports and that is not just because Zürich is my home base(!). Let me walk you through the practicalities of ZRH International Airport and what I love so much about it. 1. Proximity to the centre of town (a mere 10 minutes

How to find the right company name

How to find the right company name

The last few weeks I have been trying to find a great new name for our Swiss-based consulting business and I noticed that there are a few things I need to think about when choosing the right name. Below you will find a short list of thing that I have