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Marketing Tech

A collection of 33 issues

Google Ads can now turn your old promo pages into ads. Here's how to switch it off.

Since 12 October, Google Ads pulls coupons and deals from your website into Search and Performance Max ads, on by default. Who is in scope, why old promo pages are the real risk, the exact opt-out path, and why your website is becoming the ad brief.

A shop platform upgrade took out the ad layer, not the shop: 60 disapproved Google Ads that don't come back when the pages do

A major Shopware version jump left every page returning 200 by the next morning — and sixty ads still disapproved. Ad rejections are stored state, not a symptom, and somebody has to ask for the re-review.

A counted conversion with a made-up value is worse than no tracking: the flat €10 add-to-cart that flattered four markets' CPA

A soft add-to-cart event carrying a flat €10 value, set as a primary conversion action, had been training Smart Bidding for weeks. Fake tracking is more dangerous than no tracking — here is the order in which to fix it.

Our logo was the old domain, set in type: what a rebrand actually costs in code, redirects and brand strings

The migration plan listed nineteen files carrying the old domain. There were thirty-one. Plus 1,176 redirects, 22 brand phrases across 15 files, and one keyword that had to survive the sweep untouched.

Meta's Muse, one week in: the model isn't the best, and the integrations make up for it

A week of real Muse users on Threads: everyday errands, not code, and one line that sums it up. The model isn't the best, the integrations make up for it. Why that means your context has to be tool-agnostic.

Claude just merged Chat and Cowork — the decision that disappeared, and the caveat that didn't

Chat and Cowork are now one conversation with a full agent runtime underneath. What changes for operators: no more routing, deliverables inside the chat — and the local-tasks caveat most coverage skips.

Cloudflare now lets you block AI training on your website — without disappearing from AI answers

Cloudflare's new AI Crawl Control splits one blunt setting into three switches: search, AI training, and AI agents. What the Sept 15 update changes for anyone publishing content.

Nineteen days of ad spend with no measurement: the Google Tag Manager snippet was gone from the page, not broken in the console

A purchase conversion sat at zero for nineteen days. The container was fine - the snippet had been removed by a deploy. How to pin the hour without backend access, why you must tell Smart Bidding its data is wrong, and the fourteen-day cap that makes fast detection worth money.

How to read a competitor's channel mix from the outside: the low-cost stack I use before trusting an internal narrative

Someone will tell you a competitor is outspending you. Ask how they know. Most of what a competitor does in advertising is now public by law. Here is the low cost stack, the spend triangulation and the error bars that make an outside-in read defensible.

I built a client performance dashboard in a day with Claude Code — the hard part was not calling enquiries revenue

A lead-generation business that takes no payment online. Four APIs disagreed with their own documentation, but the decision that mattered was what to call the biggest number on the page.

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