An interesting revelation about Nike's Facebook strategy has recently surfaced for me: the athletic apparel giant hasn't posted anything organically on their Facebook page since 2018. However, they currently have more than 1,900 live paid ad campaigns on the platform in 2023. This strategic move

Harnessing the power of localized marketing strategies is essential for businesses with broad dealer networks to create meaningful connections with their customers. In a world where consumers are bombarded with generic marketing messages, tailored communication that resonates with regional preferences and cultural nuances can make all the difference. In this

A board of directors plays a critical role in shaping the trajectory of a company. While some boards have an advisory function, others are decision-making entities. Today, I want to share my thoughts on the two main types of boards and how they can make or break a company. 💼🌟 1.

The e-bike industry is booming, and while local marketing efforts are essential in connecting with the community, the power of digital marketing cannot be ignored. Dealers are vital in providing an exceptional product experience, from fitting and test rides to repairs and regular check-ups. As the CEO of GANDT Ventures

Hey there! As the CEO of a marketing consultancy called GANDT Ventures, I spend quite a bit of time traveling for client work. With 60-70% of our revenue coming from outside Switzerland—mainly from the USA—I've had my fair share of travel experiences. And you know what?

E-bikes are revolutionizing the way we commute, exercise, and explore the great outdoors. As this market continues to grow, exciting new trends are emerging. Let's dive into the main trends in the e-bike industry! 🚴‍♂️🔋 1. Battery and Motor Advancements The heart and soul of an e-bike lie in

Working with a decentralized dealer network? 🤔 Navigating the challenges of maintaining brand consistency while empowering dealers can be tricky. Let's explore how to create a winning product marketing strategy that strikes the perfect balance! ⚖️ 1. Brand Consistency How do you ensure a unified brand identity across all dealers?

Hello fellow productivity enthusiasts! Today I decided to experiment with Shopify and created a website dedicated to increasing productivity by using low-tech tools, such as traveler's notebooks, pens, and paper. As a tech entrepreneur, this was a refreshing change of pace for me, and I had a lot

Hi everyone, yesterday I arrived in San Diego. It’s the first time in two years that I am back in the United States. And it is great to be back. It has been a while since I’ve traveled as far as this. A nine hour time difference is