Between christmas and the new year These days always feel strange: less structure, fewer calls, more noise in my head than in my calendar.
Notes on writing and what it’s like to work as an interim manager Notes about my passion for writing, journaling and the last business trip of the year to the Netherlands
Wenn die Themen auf dem Tisch zu viele werden – was CMOs tun können, bevor Teams überlastet werden Viele Schweizer CMOs und Marketing-Leads stehen heute nicht vor Wissensproblemen, sondern vor Themenbreite. Wenn zu viele Themen gleichzeitig auf dem Tisch liegen, kann es Sinn ergeben, Verantwortung temporär aufzuteilen – damit Projekte abgeschlossen werden und Momentum im Team entsteht.
Wie Schweizer Teams Momentum verlieren – und wie man es zurückholt Viele Schweizer Teams arbeiten sehr präzise, gründlich und engagiert – und trotzdem fehlt am Ende oft eines: Momentum.
Swiss Oral Health Day 2025 – A Special Experience in Bern Recap of the Swiss Oral Health Day 2025 in Bern: insights from my keynote on social media opportunities and risks for dental practices, and reflections on how the industry continues to evolve after 50 years.
Why Travel Matters (a lot) in Fractional Executive Work (And Why Being Close to a Team Doesn’t Mean Being There All the Time)
Some Days as a Fractional Executive Feel Overwhelming And That’s Exactly When the Real Work Starts Some days in fractional executive work hit different.
Aigentur Collective Active venture building AI readiness and content infrastructure for factual, brand-aligned visibility in an LLM-driven world. Aigentur Collective is an independent venture I am building together with a network of specialists.
Opinion: Amazon’s Fulfillment Expansion – A Blessing or a Trap for DTC Brands? Amazon’s decision to expand its Multichannel Fulfillment (MCF) service to Shopify, Walmart, and SHEIN orders is a game-changer for DTC brands. But the convenience comes at a cost: rising fees, loss of brand control, and growing dependence on Amazon’s infrastructure.
Faceland — Fractional Marketing Leadership & System Stabilisation Fractional marketing leadership during a period of transition, focused on stabilising operations, strengthening data foundations, and enabling sustainable growth in a regulated clinical environment.