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Remco Livain

Remco Livain

📍 Zürich, Switzerland

Two thousand three hundred and ninety ways to say twenty-nine things.

Hundreds of free-text business descriptions already contained the site's service taxonomy — written in 2,390 spellings. Counting it beat designing it, and the evidence had to be graded before it was published.

The audit found eleven missing receipts. Nine of them existed.

An automated gap report compared bank lines against an index that only knew one of several folders. The fix wasn't a smarter matcher — it was an index that could prove it saw everything.

OpenAI built a whole browser for the agent. The agent didn't need one.

Claude Cowork just got a built-in browser, seventeen days after OpenAI switched off Atlas. The improvement isn't the browser — it's that there are finally two modes, and knowing which job belongs in which one.

The button was there. On a phone it was zero pixels wide.

A first-impression audit of my own lead-gen site found the primary call to action computing to zero by zero pixels on mobile — present, visible, and unclickable — plus no proof at all above the fold.

Forty-six live ads. Not one of them had a page to land on.

Every search ad in the account pointed at a category archive. Nobody owns the destination URL, so it fills with whatever the shop hands you — and you pay more per click to lose the visitor.

Our ROAS doubled. We hadn't sold a thing more.

A board member asked why online ROAS doubled at flat revenue. The numerator hadn't moved — the denominator had collapsed, and half the improvement was a change in how the metric was measured.

I scheduled a weekly check that could never run.

An automated SEO check that needed a browser on my laptop, scheduled in the cloud. Designing a measurement window that can honestly report nothing was the real work.

We fixed checkout in production. The generator was still holding the bug.

A guest-checkout fix that never reached the build engine would have re-broken four storefronts on the next rebuild. Configuration drift, and fixes that repair themselves.

No login to the tag manager. The container told me everything anyway.

Nine months of zero purchase events, diagnosed without account access. The tag wasn't missing — its trigger group was assembled differently from every sibling.

The design asked for a countdown. The offer had no end date.

Why I refused to ship a countdown timer and a scarcity counter on four European storefronts — and how to build urgency that binds to a fact.

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